Kiara Advani is Fire-Boltt’s new brand ambassador. Kiara will join Virat Kohli and Vicky Kaushal in brand marketing initiatives.
The actress will engage in marketing, ad, and endorsement efforts for the domestic brand, which is no. 1 for smartwatches in the country, according to Counterpoint data. The agreement reflects Fire-Boltt’s aggressive expansion intentions for the Indian market to offer fashionable, inexpensive smart wearables.
Talking about her association with the brand and the smartwatch, Kiara Advani, said, “I’m delighted to associate with Fire-Boltt which is at the helm of fitness, style, and aesthetic. Fitness for me is imperative and I religiously follow it, even on dull days it’s a mood lifter. Given the fact that the brand is ‘Made in India’ and made its mark in the market in such a short period of time is remarkable.”
Commenting on this achievement, Arnav Kishore, Founder & CEO at Fire-Boltt said, “We are ecstatic to collaborate with Kiara Advani. Her personality resonates well with Fire-Boltt’s brand positioning. Kiara’s social cheerful personality coupled with her fitness & style quotient is in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cell phone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. Our association with Kiara coupled with our existing associations with Virat Kohli and Vicky Kaushal is a step towards that.”
Aayushi Kishore, Co-Founder, Fire-Boltt, said, “We are a firm believer in creating an ecosystem that addresses consumer demands with uniquely crafted products that are innovative yet stylish. Kiara will play a pivotal role in establishing us as one of the biggest & most trusted brands in the smart wearable category. Therefore, we are full steam ahead to capitalize on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests, and many other ATL & BTL activations we aim to build bridges for an active communication channel with the consumers. We look forward to achieving any milestones and attaining newer benchmarks in the near future.”
They further added, “Our team’s relentless persuasion and the intuitive quality to remain agile have laid the foundation of our phenomenal growth and this also led us to become the no. 1 brand in the smartwatches market”, as per reported by Bollywood Hungama.
Fire-Boltt is a leading Indian brand in the audio and wearable segment. Started in 2015 by brother-sister duo Arnav Kishore & Aayushi Kishore, Fire-Boltt has officially been adjudged as the undisputed leader in the smartwatch player in India as well as internationally. As per the latest Counterpoint Research report, the brand registered a stupendous 394% Quarter-on-Quarter growth during Q3 2021 to become the fastest growing smartwatch brand. Globally, Fire-Boltt ranked alongside Apple and Realme as the fastest growing smartwatch players during the given timeframe.