Former National Sales Head of Star Plus, Abhijeet Ranjan, has been named Chief Revenue Officer of the Inshorts Public app, a local news app with more than 60 million active users.
Ranjan will be in charge of quickening Public app’s overall income development and making greater inroads with national brands looking to expand their market penetration through vernacular advertising.
30K small businesses are presently advertising on the public app, which was established by the Inshorts Group in 2019. It also has over 50 national and international brands. It provides advertisers with hyperlocal geo-targeting tools so they may find the ideal clients wherever in the nation.
Azhar Iqubal, Co-Founder and CEO of Inshorts Group, said, “Public app is today amongst the very few informative apps in India to have such massive reach amongst vernacular audiences, making it an apt platform for brands looking to connect with Bharat. Abhijeet’s role will be instrumental in further establishing Public app as a must have in the core advertising mix of national brands and I am sure his diversified industry experience will open up several new opportunities for a rapidly growing platform like ours.”
Ranjan has more than 15 years of experience in total. Abhijeet spent the last 1.5 years as the National Sales Head for Star Plus before joining Public app. He has held a variety of executive positions in the past at organisations including Snapdeal, ESPN, Network 18, HT Digital, and others.
Ranjan said, “Public app has seen such success in a short span because it fills a critical gap of providing users with hyperlocal updates which have a direct impact on their daily lives. The large userbase combined with innovative advertising formats and hyperlocal geo-targeting offers immense opportunities for advertisers and I am looking forward to work with the highly talented Public app team to fully harness this potential.”
About Inshorts Group
Inshorts Group is operating content distribution tech platforms with a user base across India, USA, UK, UAE, Canada and Southeast Asia.
The applications currently operated by us include Inshorts, a tech platform that provides links/access for articles sourced from various third party publishers to users and is the highest rated and #1 app for English content, with more than 10 million users on its platform; Public, a location-based tech platform for hyperlocal information, content, updates, jobs, events, religious and cultural programs.
With over 60 million active users, Public is the largest location-based tech platform and is available in all major languages.