- Varun Dhawan’s bold personality and adventurous spirit mirror the brand’s ‘Let Them Envy’ approach
- With this association, the brand intends to amplify its brand visibility and engagement initiatives and strengthen its market positioning
Bollywood actor Varun Dhawan has joined Envy, a high-end fragrance company, as a brand ambassador. His audacious and vibrant demeanor and spirit of adventure align with the brand’s ‘Let Them Envy’ philosophy.
Appointing Varun Dhawan as its brand spokesman is a component of its long-range growth strategy. Envy hopes to strengthen its efforts for brand promotion with this calculated action.
Mr. Saurabh Gupta, MD, Hamilton Sciences Pvt. Ltd., said, “At Envy, we believe fragrances can impact positively on one’s confidence leaving others envious. Varun Dhawan is a perfect fit for our brand as our products appeal to the youth, and who better than Varun to represent today’s youth and their attitude. His energy, ambition, and unwavering confidence perfectly align with our brand values. The script demanded someone with a good sense of humor and vitality, and Varun effortlessly brings dynamism and energy to the brand. We are confident that this association will be a game-changer, propelling Envy to new heights.”
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Varun Dhawan will appear in the brand’s future multi-channel advertising campaigns and marketing activities, such as TVCs and social media promotions, as part of this partnership.
Through this association with Varun Dhawan, the brand aims to amplify its brand visibility and engagement initiatives. Additionally, it intends to increase sales, expand its customer base, and solidify its market positioning.
About Envy
Envy is recognized for seamlessly integrating global fragrance trends into India’s vibrant olfactory. They blends international allure with local charm, crafting an olfactory symphony that reflects your unique essence.
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