Entropik Introduces Decode CoPilot to Enhance the Experience of Consumer Research

The debut of Decode CoPilot, a new component of the complete consumer research platform Decode, was announced by Entropik, a leader in human insights.

Using Behavioural AI, Emotion AI, and Generative AI, Decode revolutionises qualitative and quantitative research and unites all research offerings for brands. The new tool offers continuous data analysis to improve Decode users' performance, as reported by cxotoday.

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Unpack With its sophisticated capabilities, CoPilot can provide answers based on thorough analyses of a variety of research data sets that are accessible within the Decode workspace.

Decode is an incorporated Consumer Research network that offers a seamless experience for Quant, Qual, Diaries, Media, and Shopper research. It is driven by Insight AI and speeds up research operations by 6x.

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A Human Insights AI startup called Entropik focuses on user and customer research. Through API/SDK interfaces, they also provide stand-alone technical solutions. They use generative AI, behaviour AI, and emotion AI throughout their tech stack.