In a recent statement, EatSure revealed its collaboration with Royal Challengers Bangalore (RCB), one of the teams in the Indian Premier League (IPL) T20, as their official food delivery partner.
The company will be responsible for creating a unique culinary experience for all RCB home games held at Chinnaswamy Cricket Stadium in Bangalore. Additionally, exclusive deals will be available on the EatSure app platform during match days, as per reported by BW Disrupt.
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Not only will the food delivery app curate the dining experience exclusively at all RCB home matches in Chinnaswamy Cricket Stadium in Bangalore, but it will also provide exclusive offers on its platform during match days.
Speaking on the occasion, Rajesh Menon, Head and Vice President of RCB, said, “We are delighted to partner with EatSure this season. RCB believes in creating a wholesome match experience for fans and F&B is central to the at-home and stadium match viewing experience. We look forward to creating a great viewing experience during this season, especially when the team returns to its home stadium after three years.”
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As part of its food court experience for fans at the stadium, EatSure plans to feature several renowned brands, including Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s.
Addarsh Barathi, Brand Head, EatSure, said, “With the rollout of RCB’s lifestyle ambitions and T20 being a huge platform for engaging with consumers, we believe our association with the team will enable us to enhance our brand visibility and drive consumption during the coming cricket season.”
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In addition to serving as the official food delivery partner, EatSure has also been named as the official sponsor of “The RCB Podcast” show.