In a pre-Series A funding round headed by venture capital Ideaspring Capital including Piper Serica Angel Fund, ClearTrust, a cyber security platform, secured $1.9 million.
With the additional capital, the business intends to increase its investment in deeptech, the field of cybersecurity, and artificial intelligence development and research as well as grow its presence in North America. Alacrity India, an existing investor, also took part in the round, as reported by The Economic Times.
“We are all about making online advertising safe and trustworthy. Our ambition is to pioneer paradigm shifts, particularly in combating ad fraud, a challenge that plagues the digital advertising space globally. With a keen focus on expanding into the US market, this funding propels us towards innovating and implementing solutions that ensure the integrity and efficiency of online advertising,” said Deepankar Biswas, cofounder and CEO, ClearTrust.
With over 100 billion events scanned every month, ClearTrust is quickly making a name for itself as a pioneer in this field.
“We feel ClearTrust has created some cutting-edge technologies to tackle these challenges head-on and efficiently, making it easier for companies to spot invalid and fake ad activity. We expect the company to be a global player in the next two-three years, helping large multinational companies run safe advertising and digital campaigns profitably and with increased ROI,” Abhay Agarwal, founder of Piper Serica Angel Fund, said.
ClearTrust, backed by Modulor Capital and Pentathlon Ventures, sets itself apart with its self-learning system, intelligence, and open filter structure, which enable it to respond to more recent IVT difficulties with the quickest turnaround times.
Established in 2020 by Deepankar Biswas and Raja TN, ClearTrust offers Publishers and Media Buyers protection against Invalid Traffic and assists them in adhering to the Media Rating Guidelines.