Bundle O Joy, a shopping platform for children has raised Rs 3.9 crore in its funding round from CIIE.CO, a start-up incubator established by IIM Ahmedabad.
Other prominent investors including Dexter Angels, Kunal Shah (founder of Cred), RevantBhate (Mosaic Wellness), Sujeet Kumar (Udaan), Shivani Poddar (Fab Alley), Anil Goteti (Protonn), among others, also participated in this round.
The startup plans to use the funds to scale up its technology offerings, streamline its supply chain, add category as well as in talent acquisition.
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The Bengaluru-based Bundle O Joy was founded in February 2022 by Akriti Gupta, It is a kids shopping platform that evolves as the child grows and makes it easy for new age parents to find the right product/brand.
It currently deals in apparel, footwear, toys, books and accessories.
“Retail for children is a cluttered space with everything under the sun being shown together. Today, parents look for some guidance on what is right for the super fast-growing child at every stage. This allows a huge opportunity to make the current sub-optimal shopping experience better,” said, Akriti Gupta, founder of Bundle O Joy.
“We believe Bundle O Joy has identified a void in the children’s retail segment. The existing online platforms whether horizontal or vertical don’t provide an experience at par with the evolving buying behavior of the parents. We are excited to partner with the founding team in the emerging category of personalised shopping experience in children’s retail,” said, Vipul Patel, partner, seed investing at CIIE.CO.
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About Bundle O Joy
India’s first expert-curated shopping site for kid. Each bundle contains a full set of handpicked products(clothing, toys & books) specially curated for kid’s comfort and happiness.