Bikaji Foods Acquires Another Snack brand BhujiaLalji

Bikaji Foods, which is India's largest ethnic snack company, acquired a 49% share in the Bikaner-based Indian snack company BhujiaLalji for INR 5.1 crore.

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Along with traditional retail outlets in Rajasthan, Maharashtra, and West Bengal, the company also sells its goods online through websites like Amazon and Flipkart, as reported by Inc42.com.

Agarwal, founder and promoter of BhujiaLalji, said on the acquisition, “We are grateful to have this support from a market leader like Bikaji so early in our journey. This collaboration opens new doors for us, allowing us to learn and grow while preserving our brand salience. We are hoping to geographically expand our current market base, ranging from e-commerce to modern trade channels.”

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Deepak Agarwal, MD, Bikaji Foods, added, “This marks a small step in our big growth plans and we are confident that there is no fear of brand cannibalisation; in fact, multiple companies across the globe operate similarly.”

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The Bikaji MD added that BhujiaLalji will continue to operate independently while enhancing the overall market position of the parent brand. “With the company strategically headquartered in Bikaner, this acquisition will help us leverage the learnings of this new brand to enable accelerated growth and expand our horizon when it comes to a new audience set,” he added.

About Bikaji 

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In 1987, Shri Shivratan Agarwal founded Bikaji. In doing so, Bikaji has grown to be India's most popular brand of ethnic snacks. With a wide range of goods and creative packaging, Bikaji has strengthened its commitment to bringing real Indian flavor to the rest of the globe.

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