[Funding alert] Ayurveda B2C Startup Nat Habit Secures $10 Mn led by Bertelsmann

Nat Habit, a d2c beauty and wellness platform, has secured $10.2 mn in a series B funding round headed by Bertelsmann India Investments.

Amazon India Fund, Mirabilis Investment Trust, Sharrp Ventures, and current investor Fireside Ventures were among the investors who took part in the round.

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After the founding is complete, Nat Habit intends to launch into offline sales through digital and general commerce. $2 million of the current capital will be utilised to exit early-stage investors, yielding five times the returns within four years.

“We plan to also start our own two outlets for the coming financial year. Both will be early experiments in this direction, Natural or ayurvedic care is not merely a trend for us; it is a lifestyle or habit we would like consumers to adopt for a safer, longer, and happier life,” Das told ET.

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Nat Habit brings time-honored Ayurvedic secrets, lovingly crafted with nature's bounty – whole grains, milk, flowers, and more. Zero preservatives, just pure, certified formulations for a daily dose of well-being.

“Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients. We are excited by their unique products that have led to immense customer love and strong retention,” Pankaj Makkar, partner, Bertlesmann, said.

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About Nat Habit

Founded by Swagatika Das and Gaurav Agarwal, a route to natural brilliance is provided by Nat Habit. Made in-house, using only natural ingredients, these freshly prepared Ayurvedic beauty and wellness rituals can be used regularly.