Santosh Hegde, who was VP-Marketing at Abhay Hanjura and Vivek Gupta’s consumer food company Licious from January 2022 to July 2024, is now Atlys’ Head of Marketing.
Hegde spent over three-and-a-half years at Hotstar (now Disney+ Hotstar) before joining Licious in January 2022. He joined the OTT giant as Senior Manager of Brand Development and User Growth in June 2018, then became Associate Director in January 2020 before becoming Director of Brand Marketing.
Before that, he worked for Marico in various jobs for seven years. His roles at the FMCG firm were Brand Manager-Parachute Master Brand from May 2017 to May 2018, Value Added Hair Oils Brand Manager, and Activation Brand Manager from June 2014 to May 2015.
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He became Area Sales Manager East Region in June 2012 and Bengal South in April 2013 after joining the organization as Management Trainee in June 2011.
Santosh Hegde, said: “I’m excited to announce that I’ve joined as the Head of Marketing at Atlys, In the last decade, I’ve believed in making choices where my passion intersects with my profession. Firm believer in the adage -’ If you love what you do, you will never work another day in your life’. From exploring marketing in the exhilarating world of sports & entertainment at Disney+ Hotstar to the deeply immersive space of food at Licious, now I am all buckled up, for my next adventure in the exciting space of travel tech – With Atlys!”
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