By collaborating with Vaidya Energy, a division of Vaidya’s Organisation of Industries & Trading Houses (VOITH), significant industrial organisations in Nepal, Ather Energy, an electric vehicle manufacturer, plans to export its flagship model 450X to that country. According to the company, Ather will launch its Experience Centre in Kathmandu in November.
By lowering the cost of high-performance EVs for Nepalese consumers, the collaboration between Ather Energy and Vaidya Energy will change the electric two-wheeler market in that country.
Ravneet Phokela, Chief Business Officer, Ather, said, “Ather has pioneered the electric scooter segment in India and while we continue growing domestically, we are really excited about expanding our business footprint to international markets. We have had incredible in-bound demand from multiple markets, and Nepal is the first step in our journey of going international. We see Nepal’s automobile market as a microcosm of the rising global consciousness over switching to cleaner mobility choices. In line with our ecosystem approach of market creation, we will also roll out our public fast charging infrastructure, which has proven to be a huge differentiator for us in India. We are delighted to partner with Vaidya Group as we enter the Nepal market. Their extensive experience and established expertise in the automotive retail sector will complement our efforts in creating an exceptional experience for our fans and customers.”
As a result of the partnership, Vaidya Energy will support Ather product marketing and customer service in Nepal. Ather Energy has over the years strategically invested in building a supportive ecosystem to ease the transition to EVs.
Suryansh Vaidya, CEO, Vaidya Energy, said, “We believe that mobility should transcend the mundane; it should be an experience that brings joy and thrill to people’s lives. Through our collaboration with Ather Energy, we are fusing our expertise in premium mobility solutions with their cutting-edge electric vehicle technology, setting the stage for an entirely new level of excitement in the realm of mobility. Importantly, our vehicles not only offer a thrilling experience but also contribute significantly to cost savings, added convenience, and reduced commute times. We pledge to develop the whole ecosystem and focus on the customer experience, whether it comes to the product itself, its services and the infrastructure.”
About Ather Energy
Ather Energy is one of the few start-ups in India, specifically in the automotive sector, that combines clean design and engineering with hardware and software in its products and services. Tarun Mehta and Swapnil Jain founded the company in 2013.