Pureplay Skin Sciences-owned Plum BodyLovin’, has signed with Bollywood actress Ananya Panday as its brand ambassador.
The company said the actress will promote the brand’s body mists, perfumes and deodorants in advertisements across multiple media platforms.
According to the company, there is an instant, almost seamless connection between Ananya’s personality and the brand’s DNA of being vibrant, light-hearted, quirky and charming, which makes the relationship a perfect fit.
Recently, famous actress Rashmika Mandanna invested in Plum and become the face of this brand.
On being the brand’s ambassador, actress Ananya Panday stated, “Plum BodyLovin’ has a refreshing take on fragrances with their super-fun yet unique body mists & perfumes, colorful designs & of course the delightful names like Hawaiian Rumba & Orchid-You-Not etc. As someone who has always loved good fragrances & all things fun, this association with Plum BodyLovin’ was one I didn’t have to think twice about. Given my love for animals, I also loved that the brand is 100% vegan & cruelty-free. Smelling irresistible was never so much fun & I can’t wait for women everywhere to fall in love with these fabulous fragrances (my current favorite has to be Vanilla Vibes because I love smelling like a delicious cupcake)!”
The Mumbai-based Plum was founded by Shankar Prasad in 2013, it is a vegan beauty company with products in skincare, haircare, personal care and makeup.
Plum’s Bodylovin’ is expanding its online presence and offline footprint across India with its kiosks and exclusive brand outlets.
“We’re elated to be associated with one of the most promising actresses & youth icons in India today. Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful & premium fragrances. We are thrilled to have her on board & can’t wait for everyone to see the collaboration come to life, soon’, said, Shankar Prasad, CEO & Founder, Plum.
Recently, Plum had raised $35 million in its Series C funding round led by A91 Partners in.
Born in 2013, the brainchild of an IIT-ISB alum, Pureplay Skin Sciences is a new-age, values-based, science-driven clean beauty & grooming company that believes in doing good – to people, & the world around them! Team Pureplay are a bunch of passionate, fun & pun-loving people.
Their products are formulated with what they call “good science”, proven plant-derived actives & lots of love. Delightful, safe and effective. All their products are 100% vegan and 100% cruelty-free (they’re PETA approved too!).