Amazon India signed a Memorandum of Understanding (MoU) with ‘Global Alliance for Mass Entrepreneurship (GAME), to collaborate and promote digital growth of women entrepreneurs in India, especially in Tier-2, Tier-3 cities and beyond.
Through this partnership, Amazon India will aim to support approximately 25,000 women entrepreneurs and artisans in their digital entrepreneurial journey. GAME is providing inputs in business capacity building, bridging digital marketing skill gaps and enabling them to aggregate as collected brands. With the objective of creating platform access and enabling financial independence for rural women entrepreneurs and artisans, this initiative will provide the necessary support and resources for them to thrive in the digital landscape.
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Commenting on the occasion, Mr. Gaurav Bhatnagar Head of Seller Acquisition and Development at Amazon India said, “It is truly inspiring to witness women entrepreneurs nationwide harnessing the power e-commerce to build and grow their business. Through innovative products, they are catering to customer preferences and establishing scalable enterprises that contribute significantly to societal well-being and economy. We are honored to be a catalyst in their entrepreneurial journey through our Saheli program. Our steadfast commitment lies in facilitating worldwide customer access, thereby empowering these women to realize their full potential in the dynamic landscape of Digital India.”
In order to accelerate and sustain the growth of Micro, Small, and Medium-Sized Enterprises (MSMEs) in India, Amazon India and GAME have signed an MOU with the purpose of co-developing and facilitating broad-based entrepreneurship. Without requiring a financial commitment, Amazon Karigar & Saheli will provide workshops/training, onboarding, and AM support for sellers engaged in this entrepreneurial endeavour.
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Sharing his views on this occasion, Mr. Ketul Acharya, President, Global Alliance for Mass Entrepreneurship, “We are delighted to have partnered with Amazon for the Saheli program. GAME’s Women Economic Empowerment (WEE) program seeks to enable women entrepreneurs by enhancing their livelihood opportunities and connecting them with diverse platforms and economic partners. Through this partnership, WEE at GAME is supporting Amazon in solving large-scale ecosystem challenges to women’s economic empowerment with access to training in the digital marketplace as well as research and data about access to new markets.”
Amazon’s “Amazon Saheli” initiative, which aims to highlight locally created goods from female entrepreneurs and women-owned enterprises in India, was introduced by the company in 2017. As part of this effort, Amazon collaborates with partners and female entrepreneurs to promote digitalization and give them access to the resources they need to succeed in their digital ventures.
About Global Alliance for Mass Entrepreneurship (GAME)
GAME intends to unlock the potential of Mass Entrepreneurship (ME) in India. Three prolific entrepreneurs, Ravi Venkatesan, Madan Padaki, and Mekin Maheshwari, started GAME in August 2018 as a backbone organisation that aligns the ecosystem and mobilises action to address systemic challenges to job creation in India.
