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#FlipTrends2025: Gen Z Drives Scroll-Led Discovery, Tier 2 Cities Lead Premiumisation, and Video & Quick Commerce Become India's Dominant Habits

By Jitendra swami

• India searched for everything on Flipkart from Labubu to Stanley Cups, proving that 2025 was the year niche obsessions went national • Air fryers won the great kitchen showdown with 18 lakh searches, narrowly beating microwaves to the top spot • The most-shipped product of the year clocked its highest demand in cities like Cuttack, Godavari, and Medinipur • Gen Z made 3 AM the new primetime, with over 40% 10-minute deliveries turning impulse scrolls into instant checkouts • The year’s costliest cart came from a shopper who checked out with a ₹30 lakh order featuring TCL 115 inch Smart TV

Decode Age raises INR 14.48 crore in pre-Series A round

By Jitendra swami

The new funds will be used to expand biomarker discovery programs, advance multi-omics and microbiome research and improve scientific and analytical infrastructure. They will also support research on ageing, focusing on cellular energy, metabolism, inflammation and cognitive health, while fostering stronger collaboration within the longevity ecosystem.