Actress Malaika Arora invests in Ahikoza

Ahikoza, a global artisanal accessories brand has raised an undisclosed amount in funding from the famous actress and entrepreneur Malaika Arora.

Through the deal, the brand aims to recreate the global magic of Ahikoza in India.

Ahikoza was founded in 2016 by Namrata Karad, It is a global artisanal accessories brand. Its products are often seen on the red carpet, and its aesthetic geometry is inspired by architectural installations and sculptures.

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Ahikoza has already established a highly distinguished club for itself in international markets spanning the United States and Europe.

“Over the years, Namrata’s experience of being an entrepreneur and industry professional has provided her with a robust skill set in marketing, content strategy, consumer growth and strategic business development. She has been privy to numerous distribution partnerships and celebrity endorsements, which has made her leader par excellence in her segment of exclusive and elusive artisanal accessories. So for me to accept her partnership was a no brainer because I am sure together we can make magic”- says Malaika.

“Malaika continues to represent a diverse set of businesses across categories such as Fashion, Food & Beverage, Ayurveda, Skincare, Fitness, FMCG, and many more. Malaika epitomizes grace and class. By following her passion and staying true to her ethos, Malaika has also become an example of breaking stereotypes in the film industry. With changing times, she has reinvented herself into many new avatars and built a strong social media presence. Today the businesses she is invested in see a huge value in her association and a rise in following and consumer base. Her authenticity in yoga, fitness, food choices, lifestyle and fashion remain undisputed. Her followers, especially progressive women, look up to her as an icon who has built and nurtured the life of dreams. For us having Malaika in our dream team was a big win”, said, Namrata Karad, founder of Ahikoza.

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About Ahikoza

Founded by Namrata Dudaney, Ahikoza is an Artisinal Accessories brand that prides itself on unique design and quality. At its core, the brand's DNA is an aesthetic geometry inspired by architectural installations and sculptures.

The label is further inspired by Namrata's travels alongside her love for fine leathers. There is minimal usage of treatment and hardware, keeping the primary focus on craftsmanship and premium raw materials sounded.

Today, Ahikoza has found a strong following in a contingent of celebrities in Bollywood and Hollywood alike. Often featured in publications such as Tatler, Vogue, Glamour Magazine and Harpers Bazaar.

The brand has been styled in credible screen features, and International movies. In addition, a series of collaborations with key industry players further cemented the label’s profile. While Ahikoza has diversified into numerous products, their signature candy colored clutches remain a favourite accessory both on, and off the red carpet. Ahikoza stands tall on the values of premium design, superior quality and precision craftsmanship.