Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song—the firm’s tech-powered creative group—helping Indonesian clients deliver more personalized experiences to enhance customer engagement for sustainable business growth.
Jixie gives Indonesian clients a complete set of monetization and marketing growth solutions from Singapore. The platform’s rich advertising ecosystem allows publishers and brand owners to co-create solutions using verifiable customer analytics. From a fragmented process with limited control to a strategic goal, marketing becomes simpler while protecting brand safety, consumer data, and privacy.
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Jayant Bhargava, country managing director, Indonesia, at Accenture, said: “The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model. Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts. This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”
The integration of Jixie’s platform into Accenture Song’s marketing capabilities will help clients optimize customer data effectively and efficiently into actionable insights, regaining the control, speed and trust needed to securely capitalize on Indonesia’s fast-growing digital economy that’s projected to reach US$146 billion by 2025 before growing eightfold by 2030.
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“The value of data in today’s rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies. Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience. This investment extends Accenture Song’s data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant and results-driven solutions for sustainable business growth,” said Joseph Tan, Indonesia lead for Accenture Song.
Publishers can increase advertising revenues by using monetization technologies like header-bidding solutions and performance marketing through Jixie’s platform. Additionally, brand owners may safely and smoothly integrate and enrich content without the need for middlemen, allowing them to use insightful data for distinctive and significant brand interaction. Jixie can support brand owners in greatly raising campaign clickthrough and conversation rates while improving consumer data, and it can help publishers double their monetization returns.
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Vincent Martin, co-founder and managing director, Jixie, said: “Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns. The next step for us is scale. We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers.”
About Accenture
Accenture is a top global provider of professional services, working with the most successful corporations, governments, and other organisations to develop their digital core, streamline their operations, boost revenue growth, and improve citizen services—creating real value quickly and on a large scale.
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