![Pre-seed funding led by 100X.VC secured Rs 2.1 crore for the eyewear business Enrico Eyewear.](https://viestories.com/wp-content/uploads/2023/12/Eyewear-Brand-Enrico-Eyewear-Secures-Rs-2.1-Cr-Pre-seed-Funding-Led-by-100X.VC-1-1024x576.webp)
Pre-seed funding led by 100X.VC secured Rs 2.1 crore for the eyewear business Enrico Eyewear.
The firm intends to use the money to preserve eye health, educate consumers about the value of high-quality eyewear, and increase its market share through a variety of distribution initiatives, as reported by Entrackr.
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Enrico Eyewear is an online company that sells powered glasses, and made specifically eyewear. The company specialises in providing a range of goods that allow clients to acquire tailored spectacles.
In the upcoming months, the Mumbai-based business hopes to expand its line of products by introducing photochromics and night-driving lenses.
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Its product line includes sunglasses and computer glasses that shield users from the harmful effects of sunshine and digitization.
About Enrico Eyewear
Enrico Eyewear was founded in 2022 by Kavin Khara to streamline the process of buying eyewear by providing a carefully chosen assortment of scarce but well-liked frames, in line with the company’s hero-product approach.
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