Aampe, a platform for AI messaging and user engagement, secured $7.5 million as part of new funding led by Matrix Partners India and Peak XV Partners (previously Sequoia Capital India).
As it looks towards global expansion, the company stated that it will utilise the capital for product creation and expansion.
“Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides,” said Paul Meinshausen, cofounder and chief executive, Aampe.
It automates tasks like content creation, experimental design, conversion tracking, and ongoing iterations that would otherwise be done manually. Aampe continually experiments with various message approaches to determine the factors that influence customer engagement.
“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth.” said Aakash Kumar, managing director, Matrix Partners India.
“As the world switches from growth at all costs to profitable growth with a solid unit economics profile, the way users are engaged and retained inside an application world has become more important than ever,” said Anandamoy Roychowdhary, partner – Surge, Peak XV Partners.
The infrastructure for reinforcement learning that Aampe provides to a company’s communication stack is known as Aampe. Their application programming interfaces (APIs) make it possible for their customers to gain insight into user preferences (real personalization) through communication.