[Funding alert] Xeno raises $1.6 mn seed funding led by global funds & others

Xeno, the commerce Marketing Services startup has raised $1.6 million in a seed funding round from global funds including early Klaviyo backer TJ Mahony’s Vinyl Capital, AnkurNagpal’s Vibe Capital, Java Capital, and Angel Invest Ventures.

Mamaearth co-founder Varun Alagh, Apache Cassandra’s Prashant Malik, CRED’s Kunal Shah, and Miten Sampat, Haptik founder AakritVaish, Profitwheel founder Vivek Bhargava, Loginext’s founder Dhruvil Sanghvi, Curefoods’s founder Ankit Nagori Fynd founder Farooq Adam, Verlinvest’s Arjun Vaidya, Tracxn founder Abhishek Goyal, and many more investors and founders also participated in this funding round.

The company will use the funds to expand its workforce across engineering, product, marketing, sales, and customer success. It is hiring for multiple roles and plans to double its team size in 2022.

“At Xeno, we are on a mission to enable over 100,000 brands to build experiences and marketing-specific to an individual customer. This might feel like a solved problem, but it isn’t. Just see the SMS’s you get on your phone. This fundraises, mostly from entrepreneurs who’ve personally experienced this problem, is further validation of our mission.” Said, Pranav Ahuja, Co-Founder & CEO, Xeno.

Delhi-based startup founded in 2018 by Pranav Ahuja, Xeno is a marketing services company that helps B2C brands run one-to-one marketing campaigns at scale to their existing customers.

“We are poised to achieve accelerated growth this year owing to the superiority of our platform and our team’s unmatched capabilities. Therefore, a significant portion of the fundraising will be invested in building our team strength,” Ahuja added.

“In my opinion, online shopping across industries like beauty, fashion, groceries, essentials, etc., is undergoing a massive shift and 5G will take this to a whole new dimension towards the end of this year. As we move ahead, we are excited to deliver data-driven personalized experiences through AI, ML, Big Data, and other emerging technologies that ensure our clients remain market leaders,” said Ayushmaan Kapoor, Co-Founder and COO, Xeno.

Xeno claims that it helps brands increase campaign conversions by more than 150% while reducing the marketing manager’s workload by 95%.

“The future of retail is omni channel and the most important metric continues to be driving repeats. As the D2C (direct-to-consumer) space crosses $100 billion by 2025, every brand will require commerce marketing automation solutions to compete and win.” Said, Varun Alagh, Co-Founder & CEO of Mamaearth.

TJ Mahony, Founder, and Partner at Vinyl Capital said “Xeno caught our eye because the team, architecture, and vision reminded me of when we first invested in Klaviyo… but operating in markets that behave quite differently. Most impressive was the traction and quality of product Xeno established on minimal capital,”