[Funding alert] WYLD raises $350k pre-seed funding from Better Capital, others

Social currency card company WYLD raised $350k in a pre-seed round led by Better Capital.

Entrepreneurs such as Aman Gupta and Sameer Mehta of Image Marketing that sells boAt products, Aditi Shrivastava (Pocket Aces), Malini Agarwal (Miss Malini), Nikunj Lotia (BeYouNick), Pranay Swarup and Julie Kriegshaber (Chtrbox), Rohit Raj (The Glitch), Ankit Kedia (Capital-A), Singularity Ventures, Ganesh Krishnan (Plan B Innovations), Shrishti Sahu, Karthik Bhatt (Force Ventures) and others also participated in the funding round.

The company said that funds will use for tech advancements, developing its payment card and building a robust go-to-market strategy.

“We envision a world where someone with as little as 1,000 followers can get paid for giving a shout-out on social media about their latest purchase or experience and become ambassadors for their favourite brands, creating user-generated content at scale. The possibilities are vast, and needless to say, we’re very excited to have some of the best VCs and tech founders in the country who share our vision and have backed us,” said co-founder Dishant Sanghvi.

Founded in 2021 by Yash Sakhlecha, Dishant Sanghvi, Rij Eappen (COO) and Aashna Sakhlecha (Chief Delight Officer), WYLD is a platform for everyone out there who are present on social media to experience the power of their influence and what their word-of-mouth can get you in return. 

“I believe the future of digital marketing will be in leveraging the clout of the everyday social media user, and the company is geared to be a major disruptor in this space. A platform that allows all active social media users to become brand evangelists, and monetise their network, is a game-changer for brands and users. I think they’re going to be a category builder.” Aman Gupta, Co-Founder & CMO Imagine Marketing, said.

WYLD is India’s first social currency payment card powered by VISA where you can monetise your social network. You can use the WYLD card for all your online and offline purchases just like any other credit/ debit card.