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HomeInsightNews & UpdateWow! Momo Becomes First Indian QSR Chain to Launch in Metaverse

Wow! Momo Becomes First Indian QSR Chain to Launch in Metaverse

Wow! Momo Foods that operates with 3 Brands; Wow! Momo, Wow! China and Wow! Chicken, has launched its 3 outlets in the metaverse.
  • It has opened all 3 brands: Wow! Momo, Wow! China and Wow! Chicken on the metaverse
  • The Outlets have been launched in the FESTIVEMVERSE – curated to celebrate all the festivals of the country round the year

Wow! Momo Foods that operates with 3 Brands; Wow! Momo, Wow! China and Wow! Chicken, has launched its 3 outlets in the metaverse. The Brands are on a new Metaverse Platform called FESTEMVERSE – That curates Festivals of India across the year.

Currently FESTEMVERSE is available for android users; soon to be available on IOS devices too. All the consumers need to do is download FESTEMVERSE from the pay-store or Apple App Store, create their avatar and plunge into the immersive experience of the platform. The brand aims to start trading from their METAVERSE STORES, by Dhanteras. Consumers can trade on Metaverse stores and convert NFTs and redeem it on physical outlets.

Read also – [Funding alert] SaaS Startup Zenskar raises $3.5 mn in Seed Funding

Launched in August 2008, the multi-billion-rupee QSR chain currently has over 490 outlets in 23 Indian cities; aims to enter over 100 cities soon. The launch of the Wow! Momo, Wow! China and Wow! Chicken brands on metaverse; is first-of-its-kind in the Indian QSR space. 

Commenting on the announcement, Sagar Daryani, CEO & Co-founder, Wow! Momo Foods, said, “Its imperative to stay relevant and stay up to speed today; Metaverse is an investment for the future; whilst we are launch partners for FESTEMVERSE today; our aim is to grow this and at the same time also be part of all the popular metaverse platforms.”

Muralikrishnan, CMO and Co-founder at Wow! Momo added that we have always pioneered every new initiative, to us Metaverse is a step that gets us closer to the modern consumer and closer you are to the consumer the stronger is your pull.

Last month, Wow! Momo had raised INR 125 Crores at a staggering valuation of INR 2125 Crores. Wow! Momo has been successful in creating a category and convert a small road-side snack into a formidable national brand across the country; similarly with Wow! China its redefining Desi Chinese taking it to the Pan-India audience and the recently launched Wow! Chicken aims at Indianizing fried & grilled chicken in the country.

Read also – [Funding alert] U Gro Capital Raises $5 mn From Microfinancing Fund AgmvK

The company plans to take this brand across all major metros and Tier-1 and Tier 2s cities over the next 24 months. Also the ready to eat momo launched earlier has gone through a rechristening in terms of production technology & refreshed packaging! Soon to be available across all leading grocery chains and ecom platforms in the coming quarter.

About Wow! Momo

Wow! Momo is a young & vibrant brand started by 2 young Entrepreneurs from Kolkata at the age of 21, eight years ago. They have literally played with momos to have grown rapidly to become the country’s largest chain of momos in terms of volumes, turnovers & Innovations. Their Menu caters to different flavors of momos available in Steamed, Fried & Pan Fried formats largely in white & brown flour variants. They have smartly Innovated & Invented to create Sizzler Momos, MoBurg (Momo Burgers), Tandoori Momos, & Baked Momo Au’gratin to their credit. To top it all, even their dessert is a ‘Chocolate momo.

Wow Momo’s Magic Recipe: – The Idea & its Effective execution! – India’s 1st major chain of Branded Momos. – Started with an Initial Investment of Rs.30,000 with one Kiosk in Kolkata – 2008. – 500+ outlets – Kolkata + Delhi + Gurgaon + Noida + Bangalore + Pune + Chennai etc.

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