In a strategic move toward a diversified service portfolio, The Wit & Chai Group, a creative agency in the field of marketing, has announced a significant leap forward in its voyage by forming a partnership with Pratisaad Communications.
Pratisaad Communications is led by advertising veteran Abhijeet Jog, who has a plethora of experience in below-the-line, print, and mainline campaigns. He will be instrumental in the expansion of Wit & Chai Group's reach, particularly to national brands and the markets in tier 2 and 3 cities.
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This partnership strengthens Wit & Chai Group's dedication to offering comprehensive marketing services by enabling the agency to offer integrated solutions that combine Above-The-Line (ATL) and Below-The-Line (BTL) campaigns.
Wit & Chai is now prepared to develop and implement 360-degree campaigns, which will unite the digital and traditional sectors and provide clients with comprehensive solutions.
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