[Funding alert] What’s Up Wellness Secures INR 14.40 Cr in Seed Funding

Wellness brand What’s Up Wellness has secured equity financing of INR 14.40 crore in a seed funding round from Unilever Ventures, along with existing angel investors.

The company will use the funds raised for employee development, business expansion, and the creation of new products, as per reported by Entrepreneur.com.

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“We are delighted and proud to announce our seed fundraising round led by Unilever Ventures. This is yet another significant milestone in our journey of building What’s Up Wellness as a trailblazer for the D2C wellness and nutrition space in India. It motivates our team to double down on the ongoing efforts to build the best wellness brand out there, with strong attention to detail on what today’s customers want,” said Sayantani Mandal and Vaibhav Makhija, co-founders, What’s Up Wellness, in a joint statement.

What’s Up Wellness makes wellness easy, tasty, and fun! The brand sells fruit-flavored gummies as dietary supplements.

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“Investment in What’s Up Wellness is in line with our strategy of supporting and investing in promising indie brands in the health and wellness space. India presents a large opportunity for the wellness segment and What’s Up Wellness, with its innovative and modern formats, aims to capture this fast-transforming market. We are excited to be early supporters of What’s Up Wellness in their next growth phase,” said Pawan Chaturvedi, partner-Asia, Unilever Ventures.

About What’s Up Wellness

Sayantani Mandal and Vaibhav Makhija co-founded What’s Up Wellness in 2021. For consumers, the company wants to make wellness enjoyable and simple.

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