[Funding alert] Wellness platform GrowFitter raises additional $120K led by DevX Venture Fund

Mumbai-based wellness startup, Growfitter has raised an additional $120k led by DevX Venture Fund, the investment arm of DevX Coworking and Accelerator.

The company said that funds will be utilised to grow the company's technology stack, offering immersive experience to users and members.

“The funding will be used to grow our technology stack, offer more immersive experiences to our users and members and to develop a wider embrace of our target segments. We stand committed to motivate India to be fitter and healthier and also provide them with incentive premium pricing for health insurance and the funding is a definitive step in that direction." Harshit Sethy, Founder and CTO, GrowFitter, said.

GrowFitter was founded in 2015 by Sanmati Pande and Harshit Sethy. Growfitter.com is India’s Biggest Incentivised Wellness Platform. They motivate individuals and families to adopt an active & healthy lifestyle by incentivising them through a robust technology solution.

“We are excited to partner with team Growfitter. At DVF (DevX Venture Fund) our investment approach largely revolves around having a strong founding team since that is what early-stage investing is all about. The Pandemic has reinforced the need for focusing on health and wellness and Growfitter already has made huge strides in the field. Going forward we strongly anticipate a huge demand for they very value-proposition that GrowFitter offers. With people increasingly focussing on health and mentored experiences, the health & wellness movement can only grow bigger. Not only that, it also dovetails admirably with Hon. PM Modi’s Fit India movement – a healthier, fitter population can be more productive, reducing the burden on the health infrastructure. Against this backdrop, our investment in GrowFitter was a given.” Mr Umesh Uttamchandani, Co-founder & CGO, DevX, said.

They are a machine learning technology startup building health quotient of India and revolutionizing the health, wellness & fitness industry with the technology solutions. They have listed around 12000+ fitness centre across 14 cities PAN India.