[Funding alert] Wellness Brand What’s Up Wellness Raises Angel Funding

What’s Up Wellness, a digital-first wellness brand with its headquarters in Gurugram, has announced that its first angel financing round has raised an undisclosed sum from a number of investors.

What’s Up Wellness will use the funds raised through this round for team-building, scaling-up R&D, launching new product categories for strategic product development, and furthering its brand-building efforts, as per reported by Entrepreneur.com.

This funding round was led by Puneet Sehgal, ex-COO Hopscotch; Sahil Kukreja, director, The Butternut Co.; Ritika Jaisinghani, founder, Elaa; Maharshi Ganatra, partner, MGA; and Ritesh Ritolia, MD & partner, Boston Consulting Group, and others.

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“All the investors come with rich experience in building various consumer brands, and thus their learnings and guidance shall be invaluable and will enable us at What’s Up Wellness to grow at an accelerated pace shortly. Our goal is to provide nutrition in an easy and fun-to-consume way, not limited to just gummies but in whatever way our customer demands,” said Sayantani Mandal, co-founder, of What’s Up Wellness.

“While nutrition is a promising and growing category, what struck me about Vaibhav was his clarity on creating this category with differentiated products while staying profitable! His grip on unit economics is commendable. It was a no-brainer to support him and Sayantani in this journey and I am sure they will do well.” said Deep Bajaj, co-founder of Sirona Hygiene.

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“We are always actively listening to our customers; and after speaking to more than 30,000 customers of ours, we have been able to figure out what are the challenges they face daily and how we can solve them effectively without making our consumers put in any extra effort. We now have our growth roadmap ready for the next year and would be moving into heads-down execution mode,” added Vaibhav Makhija, co-founder, of What’s Up Wellness.

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About What’s Up Wellness

What’s Up makes vitamin gummies for people. These hair and skin gummies are a combination of super nutrition that is essential for your skin, hair, and nails to glow and grow and maintain their structure.

The headquarter of the company is in Kolkata, west Bengal. The company was founded in 2020 by Vaibhav Makhija and Sayantani Mandal.

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