Riya Jain, the face behind Caught In A Cuff, reveals her vision for her own brand and the credibility she wishes to establish for her brand.  

She briefly touches upon the cause and effect of being a fashion influencer.

That was the agenda! Very randomly me & my bunch of friends came up with this name to somehow captivate each one’s attention. 

We are literally always on the go & a lot of hard work goes into content creation.  

I have my team who is always backing me up and brainstorming the ideas before the actual execution.

They give us our own space to work on the content as per our style & we respect the freedom  

I was approached to promote a condom brand. Sorry, but I can’t reveal the name but the brief was too funny.  

would really like to educate my audience but the brief was quite weird to even take the association up. 

Investment is a must, but what is more important is to know where to put the money that offers you concrete results.