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Freshworks - Need to Know Everything

Freshworks is a software-as-a-service (SaaS) startup that offers a comprehensive customer engagement suite called Freshworks360, which challenges traditional CRM, IT service management, customer support, and marketing automation solutions

In 2018, Freshworks achieved a significant milestone by reaching over $100 million in annual recurring revenue and joining the unicorn club, indicating its rapid growth and success in the industry

The company provides a variety of products, including Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, Freshmarketer, and Fresh Release, catering to diverse business needs

Freshworks enjoys backing from prominent investors such as Accel, Tiger Global Management, CapitalG, and Sequoia Capital India, which helps support its expansion and innovation efforts

Its cloud-based solutions are trusted by over 150,000 businesses worldwide, including notable organizations like the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba, and Cisco

Freshworks focuses on global growth by understanding market needs and customizing its strategies accordingly, emphasizing the importance of local languages and cultural nuances

Utilizing Google Cloud data infrastructure, Freshworks supports its marketing and analytics efforts, enabling the company to make informed decisions and optimize performance

Unlike competitors, Freshworks differentiates itself by providing computing resources that grow with app deployment, offering a unique solution to customer needs beyond just webhooks and APIs

The company's mission is to provide customer engagement tools for businesses across the globe, with its products being used in more than 15 countries

Freshworks is recognized as a partner that helps businesses streamline operations, improve customer experiences, and enhance efficiency, thus reshaping the future of customer engagement for small and medium-sized businesses globally