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Freshworks is a software-as-a-service (SaaS) startup that offers a comprehensive customer engagement suite called Freshworks360, which challenges traditional CRM, IT service management, customer support, and marketing automation solutions
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In 2018, Freshworks achieved a significant milestone by reaching over $100 million in annual recurring revenue and joining the unicorn club, indicating its rapid growth and success in the industry
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The company provides a variety of products, including Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, Freshmarketer, and Fresh Release, catering to diverse business needs
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Freshworks enjoys backing from prominent investors such as Accel, Tiger Global Management, CapitalG, and Sequoia Capital India, which helps support its expansion and innovation efforts
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Its cloud-based solutions are trusted by over 150,000 businesses worldwide, including notable organizations like the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba, and Cisco
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Freshworks focuses on global growth by understanding market needs and customizing its strategies accordingly, emphasizing the importance of local languages and cultural nuances
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Utilizing Google Cloud data infrastructure, Freshworks supports its marketing and analytics efforts, enabling the company to make informed decisions and optimize performance
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Unlike competitors, Freshworks differentiates itself by providing computing resources that grow with app deployment, offering a unique solution to customer needs beyond just webhooks and APIs
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The company's mission is to provide customer engagement tools for businesses across the globe, with its products being used in more than 15 countries
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Freshworks is recognized as a partner that helps businesses streamline operations, improve customer experiences, and enhance efficiency, thus reshaping the future of customer engagement for small and medium-sized businesses globally
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