According to Abhi, the duo measure the effectiveness of their efforts by the amount of impactful action generated as a result of their content.
According to Abhi, the duo measure the effectiveness of their efforts by the amount of impactful action generated as a result of their content.
"It's not so difficult to succeed on social media when you pander to the weaknesses of people, but to be social media stars while being change makers, making videos
"It's not so difficult to succeed on social media when you pander to the weaknesses of people, but to be social media stars while being change makers, making videos
that shake you, move you and motivate you to be better are rare,” says Sonam Wangchuk, an innovator and education reformist.
that shake you, move you and motivate you to be better are rare,” says Sonam Wangchuk, an innovator and education reformist.
Talking about the social impact Abhi and Niyu create with their videos, he says,
Talking about the social impact Abhi and Niyu create with their videos, he says,
“I first noticed and admired Abhi and Niyu when I saw their video about plastic pollution in Ladakh, explaining how to be better travellers in the mountains.
“I first noticed and admired Abhi and Niyu when I saw their video about plastic pollution in Ladakh, explaining how to be better travellers in the mountains.
Since then, they have made many videos that educate and inspire people, particularly the youth, to make the nation and the world a better place.”
Since then, they have made many videos that educate and inspire people, particularly the youth, to make the nation and the world a better place.”
In over a year, Abhi & Niyu have gained over 1.16 million subscribers on YouTube with over a million views on most of their videos, as well as over 1.5 million followers on Instagram.
In over a year, Abhi & Niyu have gained over 1.16 million subscribers on YouTube with over a million views on most of their videos, as well as over 1.5 million followers on Instagram.