Former captain of the Indian cricket team, Virat Kohli has joined as an investor and brand ambassador in Rage Coffee.
The company said that Virat Kohli will help the brand in attracting new customers.
In August 2021, the company raised $5 million led by Sixth Sense Ventures.
The company plans to use the funds to increase marketing and distribution and production, launch innovative new products, and strengthen senior management.
“Virat Kohli has set some unrivalled records in the top echelon of world cricket and is rightly known as the best batsman in the world. Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes”, said, Bharat Sethi, Founder and CEO, Rage Coffee.
New Delhi-based startup was started in 2018 by Bharat Sethi, it is a digitally native FMCG company that manufactures, markets, and distributes innovative coffee products. Rage Coffee also sells a range of plain and flavored instant coffee mixes in addition to its own products, including cold brew bags, liquid coffee, and coffee in pouches.
“I’ve been using Rage Coffee products for some time, and, I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time,” said Virat Kohli in a press statement.
Rage Coffee sells its products through its own website, all major online platforms and offline, and over 2500 offline touchpoints across India.