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Vidyut (VT), a Bengaluru based full-stack EV ecosystem startup has partnered with JSW MG Motor India; launched Battery-as-a-service (BaaS) financing for passenger cars- MG Comet EV, MG Windsor EV, and MG ZS EV.
Unlike ICE vehicles, which incur ongoing fuel costs, Battery-as-a-service (BaaS) model enables customers to pay solely for the vehicle (Minus Battery), significantly reduces the initial acquisition cost of the EV, cutting driving expenses and making EV ownership more accessible and worry-free. Post the completion of the financing tenure of the vehicle (Minus Battery) after 3-5 years depending on the vehicle model, Vidyut will also offer its customers an option to either continue with the battery rental program or buy it out. The vehicle owners can also opt out of the program at any point of time by paying the residual value of the battery.
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Commenting on this partnership, Xitij Kothi, Co-Founder of Vidyut shared, “People think of battery as an asset, but we think battery as a fuel. So why should you pay for it when the vehicle is not on the road? This very question inspired us to introduce Battery-as-a-Service (BaaS) into the EV ecosystem. Since its inception in 2021, Vidyut has made significant strides in pioneering this financing model for commercial applications. And now we are excited to extend that same level of innovation to personal four-wheeler vehicles with JSW MG Motor India. Our goal is to make EV ownership not just accessible but also cost-efficient for everyone, empowering individuals to embrace sustainable mobility without the financial burden that traditionally accompanies it.”
Recently, Vidyut also forayed into sale and financing of Used EVs to support the resale of 3-wheeler commercial EVs in Delhi NCR, Bengaluru, and Hyderabad. The startup currently operates in 30+ cities in India with OEM partners such as Tata Motors, Mahindra, Euler Motors, Piaggio, Greaves, Murugappa Group's Montra Electric, and Altigreen. Till now, Vidyut has raised a total of $14 Million led by 3one4 Capital with participation from new and existing investors namely, Saison Capital, Zephyr Peacock, Force Ventures, a venture debt fund Alteria Capital and udaan’s co-founder, Sujeet Kumar.
Speaking on the partnership, Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “As a young startup, we appreciate Vidyut’s approach towards this unique and industry-first ownership program to make passenger EVs more accessible and further boost EV adoption in India. And we are delighted to partner with Vidyut, as one of our financing partners, to introduce BaaS, to address the barrier of incremental upfront cost of owning an EV and reducing the overall running cost significantly. With this innovative program, we are confident that this model will incentivize more potential EV buyers enabling them to upgrade to an EV lifestyle.
About Vidyut
Founded in 2021, Vidyut has been at the forefront of making commercial EV ownership simple, affordable, and risk-free. The company's unique asset-underwriting algorithms and battery health data analysis have enabled it to offer affordable financing through its one-of-a-kind unique battery subscription financing model, making EVs more accessible to a wider market. The company is currently on a new mission to support customers throughout their entire EV ownership journey by providing end-to-end solutions.
About JSW MG Motor India
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023.
