Vi Partners with PayU to Offer Digital Payment to MSMEs

Vi Business, the corporate division of Vodafone Idea (Vi), and PayU, a prominent digital financial services provider in India, have just formed a strategic alliance with the goal of accelerating the digital transformation of India's micro, small, and medium companies.

The collaboration aims to provide a wide range of advanced digital payment solutions, specifically designed to meet the changing requirements of micro, small, and medium enterprises (MSMEs).

The collaboration will provide Integrated Payment Solutions, encompassing a smooth payment gateway that eradicates transaction fees for UPI and RuPay while presenting discounted rates for other payment methods such as domestic debit and credit cards, as well as online banking.

Additionally, PayU's 'Offer Engine' will assist MSMEs in generating and implementing promotional campaigns at the checkout stage, resulting in larger average transaction amounts and enhanced customer loyalty.

Vi Business aims to improve the productivity and collaboration of MSMEs by providing exclusive offers on a range of products, such as Google Workspace, location monitoring services, personal cloud storage, and mobile security solutions. These tools are specifically created to enhance the efficiency and cooperation of the workforce, hence providing additional support to MSMEs in their commercial activities.

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The alliance seeks to meet the increasing digital requirements of MSMEs by offering them customized digital payment solutions and productivity tools at discounted rates.

Vi Business's ReadyForNext program provides a wide range of productivity and collaboration capabilities, including as unlimited calling, 60GB of data, and rewards worth Rs 65,280 per year. These features are included in the Business Plus Plan, which is priced at Rs 349.

Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, said, “Our partnership with PayU underscores our commitment towards digital enablement of small and medium-sized businesses in India. By combining Vi Business’s best-in-class enterprise solutions and PayU’s expertise in fintech, we aim to accelerate MSMEs' growth journey.”

Anirban Mukherjee, Chief Executive Officer at PayU, said, “At PayU, we believe in the power of digital innovation to transform businesses at a grassroots level. Our partnership with Vi Business is a testament to our commitment to supporting Indian MSMEs in their digital transformation. Together, we are providing a robust suite of business and digital finance solutions designed to increase revenues and boost efficiency, enabling these MSMEs to thrive in today’s competitive market.”

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