VerSe Innovation, the parent company of Dailyhunt and Josh, a vernacular news aggregator, has made a cash and equity acquisition of Valueleaf Group, a digital marketing firm.
The company stated in the press release that this move is anticipated to accelerate VerSe’s development, with a 10% EBITDA margin and an additional $100 million in revenue in FY25.
The acquisition will produce significant synergies by combining VerSe Innovation’s advertising tech stack and data management platform with Valueleaf’s performance data, extensive supply-side integrations, and industry-focused solutions. This will result in a superior Return on Ad Spend (ROAS) for advertisers.
Read also – Airtel to Shut Down Wynk Music App
Verse acquired Magzter in April, a global digital newsstand with a library of over 8,500 premium publications and newspapers. The acquisition was made in order to expand into premium content and become India’s largest digital media tech conglomerate.
Umang Bedi and Virendra Gupta, cofounders of Verse, said: “The acquisition of Valueleaf Group will position us for substantial revenue growth. With the integration of Valueleaf’s data-driven insights with our ad tech platform, we anticipate a marked increase in advertising efficiency and effectiveness, driving higher-value partnerships,”
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Success Stories: Discover inspiring tales of startups overcoming challenges and achieving success.
Funding Startup News: Stay updated with the latest news and trends in startup funding and investment.
Startup Insights: Dive into in-depth analyses of various industries and market trends to make informed business decisions.
