Marketplace for home furniture, decor, and accessories Vaaree secured $ 4 mn in seed financing led by Surge, a fast scale-up programme from Peak XV (formerly Sequoia Capital India & SEA) with participation from PeerCapital, All In Capital, and Better Capital.
The additional financing will hasten hiring and improve the online platform’s customer service.
Read also – [Funding alert] Cybersecurity Startup Sequretek Secures $8 Mn Funding Led by Omidyar Network India
“We’ve got great traction and response online, and now we’re poised to make an even greater impact with our first physical store in Bangalore. With the infusion of this latest round of funding, we’re set to catalyse growth across various fronts — from expanding our team to investments in cutting-edge technology and AI applications. This will bolster critical areas including curation, merchandising, supply chains, seamless omnichannel experiences, and unwavering support for countless households nationwide.” said co-founder Varun Vohra.
This October, the business opened Forum South Bangalore Mall, its first retail location. The store offers over 2,000 things that are suitable for both enjoyment and utility, from bedding that guarantees comfort to kitchenware for home cooks.
Read also – Mamaearth’s IPO Listing: Stock Makes a Quiet Debut
Currently, it offers carefully chosen lifestyle looks that are updated every week, encouraging and letting users discover their own unique preferences. Within the first week of its launch, a number of its products, including fitted bedding, cast iron cookware, and barware, were completely sold out, as reported by BW Disrupt.
About Vaaree
Vaaree, a Bengaluru-based company, was started in 2022 by Varun Vohra, Pranav Arora, and Garima Luthra. Vaaree is a curated, themed marketplace for home products in India. They are passionate about helping people create homes that are authentic, beautiful, and reflective of their unique style.
Vaaree takes pride in its expert curation and commitment to quality. They have direct partnerships with manufacturers, so they offer unbeatable prices and a hassle-free shopping experience.
