upGrad Enterprise Appoints Shirin Rai Gupta as Lead Brand & Marketing

upGrad Enterprise, the corporate skilling and workforce development division of upGrad, has appointed Shirin Rai Gupta to oversee its brand and marketing initiatives.

Gupta has a wealth of experience in B2B marketing, partnerships, and reputation management, having worked at Google, TrulyMadly, and numerous other technology companies. She is a specialist in the development of innovative strategies that have a transformative impact.

The company has made additional strategic leadership appointments in domains other than marketing, such as talent acquisition and management, corporate sales optimization, technology and data-driven talent solutions, and international education marketplace verticals.

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The appointments, which are designed to expedite expansion and market presence, are in perfect harmony with the company's growth phase, propelling the brand forward in the development of futures in which high-growth enterprises enhance individual capabilities to adapt to the dynamic work environment of today, according to the Company.

Srikanth Iyengar, CEO, upGrad Enterprise, said: “We have charted out a high-growth plan for upGrad Enterprise, and these strategic appointments mark a significant segue into our next phase of growth. As our India business continues to grow significantly, we’ve been attracting interest from global organizations and MNCs organically. The arrival of these leaders perfectly complements our brand and expansion strategy, as we strengthen our focus on profitable high growth. Their proven record in translating market requirements into business results, scaling operations, and delivering exceptional customer experiences makes them product makers and will accelerate our mission of establishing upGrad Enterprise as a global disruptor within corporate skilling and talent solutions.”

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