Twid and GoKwik Partners to Boost D2C Brand Growth

TWID and GoKwik have teamed up to extend reward and loyalty schemes throughout the network of GoKwik's D2C brands.

More than 90 businesses, such as Snitch‎, Adilqadri, Bacca Bucci, Neemans, and Sanfe, have joined with GoKwik in an effort to improve loyalty points and discounts, increase consumer happiness, and spur revenue development.

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Through the cooperation, 100 million GoKwik customers may now use Twid's reward points—which include credit card points and Flipkart SuperCoins—at the register to receive additional savings, improve prepaid conversion rates, and lower RTO. Customers will be able to redeem the maximum number of points from D2C brands, increasing customer lifetime value by up to 30%. Partners of Twid can also utilize GoKwik's extensive D2C network, which increases their market share and earnings.

Through GoKwik's one-click checkout, the alliance integrates reward points into merchant systems, streamlining loyalty management and enabling direct point use at checkout for an improved shopping experience.

Chirag Taneja, cofounder and CEO, GoKwik, said: "Customer retention continues to be the core focus for D2C brands as cost of acquisition is increasingly rising in this hyper competitive landscape. Offering unique loyalty and reward points is one of the best ways for brands to increase retention, enhance loyalty and chart sustainable growth for themselves. Partnering with Twid and enabling rewards on our checkout delivers a superior shopping experience for customers and helps brands increase their prepaid transactions and customer LTV,”

Amit Koshal, CEO and cofounder, Twid, said: "The partnership seamlessly integrates reward points into merchants' platforms using GoKwik's one-click checkout. This eliminates the hassle of managing multiple loyalty programs and allows shoppers to leverage their accumulated points directly at checkout,”

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About Twid

Founded in 2020 by Amit Koshal, Rishi Batra and Amit Sharma, TWID is pioneering the future of digital currencies with its innovative fintech solutions that solve real-world problems.

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