A pre-seed funding round, which was co-led by All In Capital, has secured an undisclosed quantity of investment for the vermeil jewelry brand Trisu.
The round was also attended by venture investors such as Himanshu Aggarwal and Sumer Sethi, as well as JK Tyres and Amaanta Group.
Trisu stated that the additional funds will be allocated to the following objectives: to facilitate market expansion, promote product innovation, and improve customer acquisition.
Trisu provides gold vermeil jewelry that is five times thicker than standard gold plating, with 18-karat gold plating that is applied to a silver base metal. The organization’s objective is to offer gold alternatives that are both affordable and durable in India, with a particular emphasis on individuals between the ages of 30 and 60. Customers can appreciate jewelry that closely resembles solid gold without the high cost or danger of loss, as the startup asserts that its products provide high quality at a fraction of the cost. Jaipur is the location of its manufacturing facility.
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According to the Gurugram-based organization, its distinctive selling proposition is its superior gilding style. The company’s primary revenue generator is the chains segment, with necklaces and bracelets following in that order. It intends to broaden its presence on all marketplaces, including rapid commerce platforms.
About Trisu
Founded in 2023 by Saloni Chopra, Trisu provides gold vermeil jewelry that is five times thicker than standard gold plating, with 18-karat gold plating that is applied to a silver base metal.
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