Top 10 Chips Brands in India

Snacking is a common activity for many people between meals, offering a way to curb hunger, boost energy, or simply enjoy a delicious treat. Chips are a favored choice for snacking, known for their crunchiness and variety. They come in several types, such as potato chips, tortilla chips, and corn chips, and are beloved across the globe, including in India.

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In India, numerous popular chips brands are cherished for their distinct flavors and innovative offerings. In this article, we'll explore the top 10 chips brands in India, each renowned for their unique tastes and the pleasure they bring to snack time.

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Best Chips Brands in India 2024

Discover the best chips brands in India 2024, offering delicious flavors and crunch in every bite.

Lay’s

Lay's is a famous brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.

Lay’s, founded by Herman W, is one of  the most popular chip brands in india. Founded in 1932 in the United States, Lay’s became global and entered the Indian market in the 1990s. It is famous for different types of flavours and crispy texture.

Uncle Chips

Uncle Chipps is a best brand of potato chips that is marketed in India. It was launched in 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay, India in 2000. The Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share, thereafter saw competition bring its market share down to 30-35% by 2000.

Uncle Chipps, a brand from PepsiCo India, has been a popular name since it was launched in 1992. Known for its classic salted chips, Uncle Chipps focuses on keeping things simple and high quality. The brand has stayed a nostalgic favourite among Indian consumers.

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Bingo

Bingo chips are a brand of potato chips that come in a variety of flavors, including original style, masala, salted, and cream and onion. Bingo chips are made from premium potatoes and high-quality oils, and are cooked in small batches. They are not treated with artificial flavors or preservatives, and come in resealable packaging to keep them fresh and crispy.

Bingo is founded by ITC limited, has made a name for itself  in the Indian chips market. Launched in 2007, it is known for its unique flavours and colourful packaging. The brand’s focus on quality and taste has built a loyal customer base across the country.

Lay’s Maxx

Lay's Maxx is a differentiated and unique chips brands with deep ridges, maxx crunch and intense flavours. Lay's Maxx comes in a variety of flavors, including Macho Chilli and Sizzling Barbeque.

Lay’s Maxx, a part of the Lay’s brand, is made for people who want a stronger snacking experience. Introduced in 2016, Lay’s Maxx offers thicker and larger chips with bold flavours. It has quickly become a favourite among consumers who love a good crunchy snack.

Kurkure

Kurkure is a brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn. It is owned by PepsiCo through its subsidiary Frito-Lay. Kurkure a product that was developed in India, has established a strong connection with consumers across the country as a great-tasting snack.

It has become very popular in Indian homes, providing a range of local and international flavours. The brand’s success comes from its ability to appeal to Indian taste with innovative and spicy options.

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Balaji Wafers

Balaji Wafers is a snack food manufacturer and distributor in India. Founded in 1974, it produces and distributes a variety of potato chips and other grain-based snack foods.

Balaji Wafers founded by Chandubhai Virani, is an Indian brand, and has become well known for its wide range of chips and snacks. Founded in 1982, the brand is especially popular in Western India. Balaji Wafers focuses on using local flavours and ingredients, which connect well with the regional tastes.

Yellow Diamond

Yellow Diamond is a brand of snacks that includes chips, namkeens, and extruded snacks. Yellow Diamond offers classic chips, as well as chips with Omega 3 for a healthier option.

Yellow Diamond which was founded by Amit kumat, a brand by Prataap Snacks Limited, is known for its tasty and affordable snacks. Started in 2003, Yellow Diamond has made a name for itself in the Indian chips market with a range of flavours that appeal to different tastes.

Haldiram

Haldiram's began as a tiny shop in Bikaner, the land as famed for its savouries as for its leather faced pipe players and fierce warriors. In 1937, two brothers from a noble family in Bikaner started from a small 'namkeens' shop.

Haldiram’s, is a major player in the Indian snacks industry, providing a variety of products, including chips. Founded in 1937, Haldiram’s has become a global brand with a strong presence in india. The brand is famous for its  flavours and high-quality ingredient

Pringles

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company. The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

Pringles, an American brand, has become a popular choice in Indian households. Known for its  cylindrical packaging, Pringles provide a range of various potato and wheat-based crisps. Founded in 1967, the brand has a global presence and has successfully attracted Indian customers with its unique shape and flavours.

Doritos

Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States.

The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. Now, the chips are available worldwide in a wide variety of flavors, differing regionally. Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls.

Conclusion - Chips Brands

The chips market offers an exciting array of choices that cater to diverse tastes and preferences. From the classic crunch of Lays and the spicy kick of Kurkure to the innovative flavors of Bingo! and the traditional appeal of Haldiram's, there's a chip for every snacker. 

These brands not only provide a satisfying treat but also reflect the evolving trends and regional flavors in the snack industry. Whether you're seeking a quick bite between meals or a flavorful indulgence, these chips brands continue to delight and innovate, making them an integral part of the snacking experience.