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Top 20 Best Online Grocery Startups in India in 2024

Top 20 Best Online Grocery Startups in India in 2024
Top 20 Best Online Grocery Startups in India in 2024
Top 20 Best Online Grocery Startups in India - Viestories
Top 20 Best Online Grocery Startups in India in 2024

Online grocers refer to physical supermarkets or grocery stores that accept online orders and provide delivery services, often with a delivery fee. They are essentially traditional grocery stores that have developed Internet platforms to enhance their service to consumers. This service is popular in urban areas of North America, Europe, and Asia and can be accessed through mobile apps or e-commerce websites. In this post, We’ll talk about the Top 20 Best Online Grocery Startups in India.

The COVID-19 pandemic has significantly increased the popularity of online grocery shopping, with a 300% increase in online food purchasing during the early months of the pandemic. In India, online grocery shopping is gaining popularity due to the difficulties of shopping in physical stores, including product availability issues.

To address this, we have compiled a list of the 20 online grocery businesses in India with a wide variety of products, excellent customer reviews, and a large selection of goods to save time and effort for consumers. It is worth noting that increased customer demand for online grocery services can sometimes lead to order delays or cancellations. In this article, we will explore the Best Online Grocery Startups in India in 2024, their growth trajectory, and the challenges faced by startups in this space.

Best Online Grocery Startups in India

Here is the list of the Top 20 Online Grocery Startups in India:

1. BigBasket

Bigbasket - Tata owned online food and grocery store
Bigbasket – Tata owned online food and grocery store

Bigbasket, owned mostly by the Tata Group since May 2021, is the largest online food and grocery store in India. The platform offers a wide range of products, including fresh fruits and vegetables, rice and dals, spices and seasonings, packaged goods, beverages, personal care items, and meats.

It has a catalog of over 20,000 products from 1,000 different brands and delivers these products directly to customers’ doorsteps.

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2. JioMart

JioMart - Online store for grocery shopping
JioMart – Online store for grocery shopping

JioMart, established in 2019, is a prominent online grocery store in India. Created as a collaboration between Reliance Retail and Jio Platforms, the company serves as an intermediary between local grocery stores and consumers. JioMart primarily specializes in delivering groceries and daily essentials to customers.

The company is currently available in over 200 cities and towns throughout India and is well-known for providing products at an affordable price point. JioMart has experienced significant growth in customer acquisition, achieving a 3x increase during 2020-2021. Users can link the JioMart app to WhatsApp for a more convenient experience. Additionally, there is no minimum order requirement for customers to receive delivery from JioMart.

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3. Spencer’s

Spencer - Online grocery delivery services in Kolkata and NCR Region
Spencer – Online grocery delivery services in Kolkata and NCR Region

Spencer’s is a popular retail chain in India that has now ventured into online grocery delivery services in Kolkata and the NCR region. They promise to deliver quality products at the best prices within 3 hours of placing the order. While the online grocery shopping service is limited to Kolkata and the NCR region, Spencer’s has physical stores in many cities across India. Customers can use the store locator to find the nearest store in their area.

Spencer’s online grocery store offers more than 15,000 products spanning various categories, including fresh fruits and vegetables, frozen goods, dairy products, personal care items, house decor, and household essentials. The company claims to offer products that are grown without harmful chemicals and pesticides.

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4. Paytm Mall

Paytm Mall - An offline-to-online grocery shopping model
Paytm Mall – An offline-to-online grocery shopping model

Paytm Mall is a popular e-commerce platform that operates on an offline-to-online business model, allowing customers to shop for a wide range of products online. They offer various products across various categories such as beauty and personal care, home and kitchen, sports and health, appliances, mobile phones, laptops and electronics, cars and bikes, and FASTag.

Paytm Mall has gained traction in India due to its “Paytm Mall Promise” tagline, which guarantees customer satisfaction with the products delivered. They also pride themselves on their efficient delivery process, with products being shipped on the same day as the order placement. While Paytm Mall sells a variety of products, they also offer an impressive selection of groceries, making them a top online grocery shopping platform in India. The e-commerce unit has raised a significant amount of funding from investors such as Alibaba, Softbank Vision Fund, and eBay, which has helped them expand their offerings and presence in the Indian market.

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5. Blinkit

Blinkit formerly Grofers -  An Instant grocery delivery service in India
Blinkit formerly Grofers – An Instant grocery delivery service in India

Blink Commerce Private Limited, also known as Blinkit and formerly known as Grofers, is an instant delivery service in India. The company, which is headquartered in Gurgaon, was established in December 2013 by Albinder Dhindsa and Saurabh Kumar. Blinkit is a popular online marketplace for grocery shopping, offering a unique service that connects consumers with local stores selling grocery items.

They offer on-demand delivery of vegetables, fruits, groceries, baked goods, baby care products, and pet care items, based on the consumer’s requirements. Customers have the flexibility to shop from their favorite stores in their local area, choose delivery slots, and receive real-time updates on their orders. The service is available in several cities across India, including Delhi NCR, Mumbai, Pune, Nagpur, Kanpur, Kolkata, Hyderabad, Bengaluru, Chennai, Indore, Lucknow, Surat, Jaipur, Agra, Ahmedabad, Vadodara, and Chandigarh.

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6. Amazon Fresh

Amazon Fresh - An amazon's online grocery store
Amazon Fresh – An amazon’s online grocery store

Amazon Fresh, the largest e-commerce site in the world and the company behind Prime music and films, is a highly reputable online grocery store in India. With a well-established history, choosing Amazon Fresh as your go-to grocery store in India is a decision that you can confidently make. Amazon’s delivery service is known for being safe and reliable, and Amazon Fresh offers an extensive selection of goods, including groceries, beverages, snacks, household items, produce, and other cooking essentials.

The store’s comprehensive delivery service covers more than 100 cities in India, which is a significant achievement. Amazon Fresh is renowned for its vast product collection and widespread coverage throughout the country, making it one of the best online grocery stores in India.

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7. Nature’s Basket

Nature’s Basket - Godrej's grocery delivery chain of retail stores
Nature’s Basket – Godrej’s grocery delivery chain of retail stores

Godrej Nature’s Basket is an excellent choice for those looking to order food online in India. They provide premium options across a variety of categories, including health, fruits, vegetables, beverages, bakery, eggs, meats, confectionery, desserts, and lip-smacking ready-to-eat food. Indulge your taste buds in a variety of tantalizing cuisines and even purchase cooking aids and books available in the form of accessories and books.

As one of India’s best online shopping grocery stores, Godrej Nature’s Basket is known for its premium quality imported groceries, fruits, dry fruits, wheat, and more. With their straightforward navigation on the app, even those who are technologically challenged can easily use the app to order groceries online.

One of the added benefits of ordering from Godrej Nature’s Basket is that they are owned by Godrej, a brand that is trusted and respected throughout India. This gives customers an added level of assurance when ordering groceries online. Trust in their commitment to quality, and rest easy knowing that you’re getting only the best when you order from Godrej Nature’s Basket.

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8. Reyfeber

Reyfeber - Start-up in the healthy eating and snacking industry
Reyfeber – Start-up in the healthy eating and snacking industry

Reyfeber is a promising start-up in the healthy eating and snacking industry in India. Founded in Bangalore by Shreya R Shah, Shashank Kutty, and Saurabh Mishra, Reyfeber is a marketplace for healthy eating and snacking products. Their platform has over 50 carefully curated brands from across India, providing customers with a wide range of 1000+ healthy snacking options in 6 different categories.

The company aims to encourage customers to make informed food choices with the help of a health score that uses third-party AI and ML validation. They are also promoting the idea of mindful eating, encouraging customers to move away from goal-oriented eating. The start-up has quickly gained popularity in India’s health-conscious market, and they are committed to delivering healthy but tasty food straight to customers’ doorsteps. Reyfeber is well on its way to revolutionizing the healthy snacking industry in India.

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9. Zepto

Zepto - Grocery delivery service
Zepto – Grocery delivery service

Zepto, founded by Aadit Palicha and Kaivalya Vohra, is a grocery delivery service that guarantees delivery within 10 minutes. It has partnered with 86 dark store owners in 13 cities, and in 2021, it fulfilled over one million orders. To achieve fast delivery times, Zepto operates out of a network of micro-warehouses or “cloud stores” that it owns. The company plans to expand to 100 dark stores by the end of 2021 to cover around 100 pin codes.

Zepto offers various categories of products, including groceries, dairy, vegetables, fruits, and more, at competitive prices. Customers can also schedule their grocery deliveries at their convenience through the app. Additionally, Zepto provides offers and discounts on its app, making it an attractive option for those looking to save money on their grocery shopping. Zepto is currently available in Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Noida, Ghaziabad, and Gurgaon.

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10. Fraazo

Fraazo - An online retailer of fresh vegetables and fruits
Fraazo – An online retailer of fresh vegetables and fruits

Fraazo is an online retailer of fresh vegetables and fruits and is a retail brand of FreshVnf. Founded by Vikas Dosala, Atul Kumar, Sumit Rai, and Aashish Krishnatre, the Mumbai-based company leverages data to pick the best quality produce from their partner ecosystem and delivers it to customers’ doorsteps.

Using their precision agriculture platform, VnF, Fraazo monitors every stage of the farm-to-food cycle to optimize their customers’ budgets and well-being. Customers can browse through various categories of fresh produce on their platform, create their order baskets, track their delivery, and pay effortlessly.

Customers can also use their app to place orders overnight, which notifies the partners and experts to pick the best products for the customers and deliver them fresh first thing in the morning. Fraazo currently serves areas in Mumbai including Andheri, Powai, Goregaon, Kandivali, Bandra, Ghatkopar, Mulund, and Thane.

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11. SPAR

SPAR - World's largest voluntary retail chain
SPAR – World’s largest voluntary retail chain

SPAR, founded by Vipin Bhandari, is the world’s largest voluntary retail chain with over 12,000 stores in 40 countries. SPAR India, which is part of the Landmark Group, offers a variety of products including apparel, footwear, consumer electronics, cosmetics, beauty products, home improvement, and baby products. SPAR Hypermarkets in India are the result of a license agreement between Max Hypermarkets India Pvt. Ltd., a subsidiary of the Landmark Group based in Dubai, and SPAR International.

The hypermarket has built its stores around key categories such as food and grocery, fresh produce, FMCG, home furnishings and homeware, general merchandise, and apparel. In addition to stocking leading brands, SPAR stores also feature products from various SMEs and MSMEs. The hypermarket offers a wide selection of products, including fresh produce, fish, meat, staples, consumer packaged goods, home and living products, and more.

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12. True Elements

True Element - Cereals and breakfast snacks store
True Element – Cereals and breakfast snacks store

True Element is a brand that offers a range of cereals and breakfast snacks that focus on maintaining the right balance of good health. The company was founded by Puru Gupta, Sreejith Moolayil, and Shahnawaz Alam. Their product offerings include muesli, seed mixes, oats, healthy seeds, roasted seeds, and oatmeal. These products are a rich source of fiber, essential vitamins, proteins, minerals, healthy fats, and antioxidants, making them an ideal pick for health-conscious individuals.

Most of their products have zero cholesterol and trans fat, ensuring that they are healthy options for consumers. True Elements offers these products in a variety of flavors, catering to different taste preferences. They can be purchased from the True Elements website, HealthyWorld.in, as well as other online marketplaces like Amazon and Flipkart.

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13. More Retail

More Retail - Indian food and grocery retail store chain
More Retail – Indian food and grocery retail store chain

More Retail has made significant contributions to the development of modern retail in India. They offer a wide range of products, including fresh produce, groceries, personal care items, and household essentials. Their products are available at competitive prices, making them a popular choice for budget-conscious customers. More Retail also offers a loyalty program, where customers can earn points on their purchases and redeem them for discounts and other benefits.

In addition to its brick-and-mortar stores, More Retail has also expanded its presence in the online grocery market. They have a user-friendly website and mobile app that allows customers to shop for groceries online and have them delivered to their doorstep. More Retail’s online grocery delivery service is available in select cities across India.
With its vast network of stores and strong online presence, More Retail is a go-to option for customers looking for quality products at affordable prices. Their focus on customer satisfaction and convenience has made them a trusted name in the Indian retail industry.

14. FreshToHome

FreshToHome - Online grocery store that specializes in providing fresh meat and fish
FreshToHome – Online grocery store that specializes in providing fresh meat and fish

FreshToHome is an online grocery store that specializes in providing fresh meat and fish to customers in major Indian cities, including Bangalore, Delhi (NCR), Mumbai, Pune, Chennai, Hyderabad, Cochin, Trivandrum, Calicut, and Thrissur. The company was founded in 2015 by Shan Kadavil and Mathew Joseph with the mission of making fresh meat and fish available to everyone. FreshToHome ensures that they source their products directly from the farmers or fishermen, without any middlemen involved, to offer the freshest and highest quality food possible.

To ensure that the meat and fish remain fresh, FreshToHome employs modern and scientific transportation and packaging processes from the source to the customer’s doorstep. They use natural ice as a preservative to maintain the required temperature and other conditions for the healthy preservation of meats. With a focus on freshness and quality, FreshToHome has become a trusted online grocery store for customers looking to purchase high-quality meat and fish.

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15. Flipkart Supermarket

Flipkart Supermart - An online grocery store
Flipkart Supermart – An online grocery store

Flipkart Supermart is an online grocery store that offers a wide range of products, including flour, dal, spices, and dairy products, among others. The platform guarantees high-quality products and provides daily offers and discounts to make grocery shopping more affordable.

In addition, they offer a “buy now, pay later” option, which is convenient if you don’t have cash or forgot your debit card PIN. One of the exciting aspects of shopping from Flipkart Supermarket is the incredible discounts, which can go as low as 1 rupee. It’s like winning a prize after tossing a ring onto a peg, as we did in our childhood at carnivals.

16. StarQuik

StarQuik - Online food retailer owned by Tata Group
StarQuik – Online food retailer owned by Tata Group

StarQuik is an online food retailer owned by Tata Group, India’s largest and most reputable industrial conglomerate, and a well-known brick-and-mortar store chain under the name Star Mart. The online store offers a wide range of products, including groceries, kitchen equipment, utilities, and pet care, among others. One of the most notable aspects of StarQuick is that it sells products below their MSRP. Additionally, it provides an express delivery service with a three-hour arrival guarantee.

Unlike other online grocery stores, StarQuik picks up items from stores and delivers them to customers, reducing the cost of logistics and warehousing. The store features over 10,000 grocery and household items that customers can shop from, including fresh Alphonso mangoes directly from the farms of Ratnagiri. The store offers a broad range of brands, such as Parle, Nestle, Britannia, and Cadbury, among others.

Whether customers are planning for their monthly grocery stock or need some evening snacks for their children, StarQuik offers a variety of options. By using offers on StarQuick from GrabOn, customers can also save money.

17. Patanjali Ayurveda

Patanjali Ayurveda - Baba Ramdev's online grocery store offering Patanjali brand products
Patanjali Ayurveda – Baba Ramdev’s online grocery store offering Patanjali brand products

Patanjali Ayurveda is a highly successful online grocery store in India that delivers to most postal codes in the country. Despite offering only Patanjali brand products, which are highly popular and have earned a reputation for competing with other major companies such as P&G and HUL, Baba Ramdev’s extensive knowledge of Ayurveda supports the quality of his products. While this online store may not offer a diverse range of products, many mothers across the country appreciate the quality of Patanjali goods.

Furthermore, the “Swadeshi Smridhi Card” is available for only Rs. 100 and provides exclusive discounts, free shipping, and other special deals as customers shop at one of the top online grocery stores in India.


With numerous companies joining the market to meet the rising demand for online shopping, India’s online grocery business has experienced phenomenal growth in recent years. Because individuals continue to favor the convenience and security of online buying, the COVID-19 pandemic has further pushed the expansion of online grocery purchases. Yet, the industry is still in its infancy and confronts obstacles like fierce rivalry, ineffective supply chains, and logistical difficulties. Notwithstanding these difficulties, there is substantial room for expansion in this industry, and long-term success is expected for firms that can get beyond these difficulties.

This was our selection of the Best Online Grocery Startups in India in 2024. We hope this is useful to you. The order of this list is random.

Frequently Asked Questions (FAQs)

Which are the Top 20 Best Online Grocery Startups in India in 2024?

BigBasket, JioMart, Spencer’s, Paytm Mall, Blinkit, Amazon Fresh, Nature’s Basket, Reyfeber, Zepto, Fraazo, SPAR, True Elements, More Retail, FreshToHome, Flipkart, Supermarket, StarQuik, and Patanjali Ayurveda are the Best Online Grocery Startups in India.

What are online grocery startups in India?

Businesses that sell groceries and other necessities online or through mobile applications are known as online grocery startups.

Why are online grocery startups popular in India?

Due to the convenience, they provide in terms of shopping from home, avoiding lengthy lines, and saving time, online grocery startups are popular in India.

What challenges do online grocery startups in India face?

Online food startups in India must contend with issues like fierce rivalry, inefficient supply chains, logistical difficulties, and the requirement for a reliable IT infrastructure.


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