In the internet world, many things have changed. If we talk about customer behavior then their behavior also changed now, today customers become more aware. If we talk about the personal care industry then this industry also revolutionizing day by day.
Today customer looking for high quality as well as herbal products for their skin. As per as report the personal care sector will reach $1,239.4 million in 2026.
Read also – Top Interesting Startups in India
List of Top Personal Care Startups in India
Now We Will See Best Personal Care Startups in India, which is performing well in India
Table of Contents
1. Renée Cosmetics
Renée Cosmetics is an Ahmedabad-based platform, founded in the year 2019. It is a cruelty-free beauty brand that offers a large range of eye makeup, skin serums, lip colors, and highlighters. Their online customer base is Bangalore, Hyderabad, and Mumbai and their offline customer base is Ludhiana, Mumbai, and Guwahati.
The platform has secured total funding of $38.7M from Equanimity Investments, 9Unicorns, Edelweiss, Mensa Brands, and others.
Read also – Top Fashion Startups in India
2. Cure Skin
Cure Skin is a Bengaluru-based startup founded in 2017 it offers AI dermatologists on your smartphones. It offers features where users take photos and get AI analysis for acne, pigmentation, dark wrinkles, spots, and others for free. When the analysis is complete, it prepares a personalized treatment that users can purchase through in-app transactions.
It also offers free diet and lifestyle guidance. They also suggest dermatologist-designed to maintain healthy skin and hair. Cure Skin is founded by Guna Kakulapati, Charu Sharma and Rama Rajanna.
Read also – Top Wedding Startups in India
3. Kay Beauty
Kay Beauty was founded in 2019, which is founded by Bollywood actress Katrina Kaif. It is one of the largest Personal Care Startups in India. It offers some daily good products such as lipsticks and blushes.
It also collaborated with Nykaa during its launch, and its product is available in more than 50 physical stores and on the online platform of Nykaa.
Read also – Top Sustainable Packaging Startups in India
4. Mamaearth
Mamaearth is an Indian based startup that offers a wide range of cosmetic products to elevate its customers’ daily skin care routine. It was founded in 2016 by partners Varun Alagh and Ghazal Alagh. They started the business with an initial investment of around INR 90 lakh from their own pockets.
Mamaearth is an online retailer specializing in natural beauty and personal care products for children and adults. It was founded in the year 2016 in Gurgaon, India. They experienced 400% growth through the pandemic, and name their Vitamin C face washes and move towards brick-and-mortar stores as major drivers behind their success.
5. ColorBar
Color Bar’s headquarters is in Delhi Color Bar is a Personal care brand that is one of the leading beauty brands in India. The platform provides its customers with homegrown Cosmetic brands that are suitable for Indian skin.
The platform targets the ages of 25 to 40, it is the third-largest cosmetics company in India. the company aims to offer the best service and experience to the consumer.
Read also – Top Consumer Tech Startups in India
6. mCaffeine
Mumbai-based mCaffeine is an organic beauty brand founded by Tarun Sharma and Vikas Lachhwani. Their all beauty products are coffee flavored, which gives uniqueness to their products.
It has more than 20 products in its portfolio in three major categories Face Care, Hair Care, and Body Care. It has more than 5lakh customer base.
Read also – Top Loss Making Unicorn Startups in India
7. Plum Goodness
Plum is an indian brand(proudly) that is 100% vegan, natural , paraben free, SLS free and all harsh chemicals free, last but not the least they recycle their plastic. All Plum skincare products, especially the plum skin care kit are enriched with natural ingredients which gives your skin numerous benefits.
Plum Goodness was launched in 2013 by Shankar Prasad. It is a Mumbai-based vegan skincare brand Plum Goodness offers cruelty-free and toxin-free beauty products across skincare, haircare, personal care, and makeup. As per the start-up, its user base is close to two million across online and offline channels and getting the highest traction from Delhi, Mumbai, and Chennai among metros.
8. Deconstruct
Deconstruct is a Bengaluru-based start-up founded by Malini Adapureddy. The Platform provides a wide range of products for skin texture, tan removal, white head removal, as well as acne.
It alsoc offers blog support on multiple skin conditions such as pigmentation, dry and oily skin, open pores, etc. in an easy-to-understand format, it provides an all-in-one solution for their skin related problems.
Read also – Best Wedding Planners in India
9. PeeSafe
PeeSafe is a Gurgaon-based platform founded by Srijana Bagaria, Vikas Bagaria, and Dheeraj Jain in 2017. It is the first online brand of personal hygiene products for women.
It offers a wide range of products such as toilet seat sanitizers, anti-bacterial panty liners, and more. It is founded by Vikas Bagaria and Srijana Bagaria.
Read also – Best HR Software for Startups
10. Bombay Shaving Company
Bombay Shaving Company is a Delhi-based platform where they offer a wide range of products. It was founded by Rohit Jaiswal and Shantanu Deshpande in 2015. It sources its blades from the Japanese company Feather and the rest thing manufactured in India.
It sells several products such as six-set razors, pre-shave scrub, shaving cream, brushes, post-shave balm, and blades for just Rs 2,995. It also offers a subscription mode where users get cream and blades.
Read also – Top Startups Founded by Flipkart Mafia
11. The Moms Co
The Moms Co is Gurgaon based-platform where they help peolple in making Safe, Natural, and Effective choices for themselves and their own families. It provides several personal care products including home cleaning, stretch oils, foot creams, baby care, pregnancy care, body butter, body wash, and others.
As per as company their products are made with natural ingredients. It was founded by Malika Datt Sadani and Mohit Sadaani in 2016.
Read also – Top Startups Founded by Ola Mafia
12. Smytten
Smytten is a Gurgaon-based platform which is founded by Siddhartha Nangia and Swagat Sarangi in 2015. The platform provides a product trial and discovery portal for multi-brands in categories.
The categories includes skin care, grooming, bath, body, makeup, baby care, fragrances, accessories, beauty appliances, hair care, and more.
Read also – Top Influencer Marketing Startups in India
Conclusion
Personal care brand has grown in recent years, it become popular as well. There are lots of companies that are performing well in this industry. Some companies offer eco-friendly products. overall the personal care industry has a bright future.
Read also – Top Best Event Management Startups in India
Frequently Asked Questions (FAQs)
Which are Top Personal Care Startups in India?
Renée Cosmetics, Cure Skin, Kay Beauty, ColorBar, mCaffeine, Deconstruct, Bombay Shaving Company, PeeSafe, The Moms Co, and Smytten are Top Personal Care Startups in India.
What does cruelty-free mean?
Cruelty-free means those products are not tested on animals.
Who founded Key Beauty?
It was founded by Bollywood Actress Katrina Kaif.
What is the future of personal care brands?
The future of personal care brands is bright because according to experts this industry reach $1,239.4 million in 2026.
