PreSales Intelligence Platform PreSkale has raised$500,000 in pre-seed funding round led by BoldCap with participation from PointOne Capital.
Other investors including Ajith Sowndararajan, Sathya Nellore Sampath, Vaidhyanathan, Jayagopal and Archana Priyadarshini also participated in this round.
The startup plans to use the funds to grow its customer base by 20x and team size by 3x over the next 12 months and will also invest in go-to-market strategy and marketing initiatives to increase reach and awareness.
California and Chennai-based PreSkale was founded in 2021 by Ajay Jay and Prashanth Ganesh, It allows presales engineers to streamline all account-related activities, empower data-driven decision making and maximize revenue realization.
The platform provides metrics on engagement and technical skills to empower pre-sales teams to focus on strengths and deliver the best possible product experience.
They also help businesses generate data-driven pre-sales insights to engage sales operations.
“We are building PreSkale to level up PreSales operations for PreSales Engineers, and organizations. From managing day-to-day account tasks, notes, and meetings to generating master-playbooks filled with valuable insights to help PreSales engineers build better product experiences, and improve product adoption, PreSkale does it all”, Ajay Jay, Co-Founder and CEO of PreSkale.
The presales engine can achieve a five-point improvement in conversion rates, a 6-13 percent improvement in revenue, and a 10-20 percent improvement in the speed of prospects moving through the sales process, according to McKinsey.
Recognizing the change in buyer mindset and the impact of pre-sales within the go-to-market ecosystem, G2 has announced pre-sales as a new category in April 2022.
“PreSales is a relatively large team in most companies, and they generally collaborate across sales, product, and engineering teams. They enable sales teams to sell better and bring customer intelligence, and product requirements back to product and engineering teams. They are important, yet a massively underserved team, and that’s what got us excited”, said, Sathya Nellore Sampat, General Partner at BoldCap.
PreSkale is an all-in-one presales intelligence platform to enable B2B presales orgnaisations. Their control center empowers Presales teams to deliver an exceptional product evaluation experience. With a purpose-built workspace, your teams can effortlessly streamline all account-related activities, utilize data-driven decisions, and optimize the sales cycle to maximize revenue attainment.