Team Pumpkin, a digital-first agency, has been awarded the social media mandate for Kotak Securities (KSL), one of India’s largest full-service stock broking firms that serves retail and institutional investors in all sectors of the capital market.
Team Pumpkin will be responsible for the development and execution of comprehensive social media strategies to further fortify the brand’s existing online presence and reach new investor segments. They will also be responsible for administering the digital marketing services for KSL.
In accordance with the mandate, Team Pumpkin will supervise digital marketing initiatives across a variety of channels, utilizing data-driven strategies and innovative solutions to increase Kotak Securities’ brand recognition and expansion.
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A dedicated staff from staff Pumpkin’s Mumbai location will oversee the account, guaranteeing that stakeholders are engaged and the brand’s messaging is consistent.
Swati Nathani, Co-Founder, Team Pumpkin, said: “We are thrilled to be associated with Kotak Securities. The digital marketing landscape is ever-changing, and we understand the need to stay ahead of the curve. We look forward to leveraging our digital marketing prowess to create impactful campaigns that resonate with investors and propel their continued success in the online space.”
Iti Mehrotra, Chief Marketing Officer, Kotak Securities, said: “At Kotak Securities, we’re constantly evolving to cater to the dynamic needs of our stakeholders. In today’s digital age, a strong online presence is paramount for reaching new audiences and equipping them with the resources they need to make informed investment decisions. We are confident that Team Pumpkins’ proven track record and expertise will be significant in achieving our digital goals and further solidifying our brand leadership online.”
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