Video commerce startup Swirl has secured $1.1 million in a seed round led by Shastra VC (formerly Veda VC) and backed by renowned angel investors.
Arun Prabhudesai, Neha Kulwal, Ratan Ingu, Mohammed Dewji, Naim Siddiqui, Anil Goteti, Jiten Patri, Arun Vaish, Shan Krishnasamy, Paresh Chaudhry, and more angels are among them.
With the funding, it will bolster its product suite with an emphasis on deep AI integration to methodically extract contextual information from films at scale, as well as reach the enormous $100 billion+ US and UAE markets.
“By harnessing the power of AI using video context metadata and LLM, Swirl will be able to drive quantifiable sales uplift, creating a seamless and personalised customer experience that is 10X better than what a user sees today. Moreover, it will help boost SEO, by bringing in new traffic through organic sources due to enhanced metadata,” Kaizad Hansotia Founder and CEO, Swirl, said.
Sharing a quote below from our lead investor Venus Dhuria, Partner at Shastra VC “Swirl taps into the trillion-dollar global video commerce market with a unique approach to building a global leader in enterprise and SaaS from India. Their differentiated product, frugal mindset, and relentless focus on business fundamentals positions them well for scaling up across global markets”
Founded in 2021 by Kaizad Hansotia and Bhejash Joshi, Swirl is an industry-leading video commerce solution to increase revenue and customer engagement both online and omnichannel.