Asear Healthcare Pvt. Ltd’s SVISH On-The-Go, a D2C personal hygiene brand has raised Rs 10 crore in pre-series A funding round from Wami Capital, with participation from existing investor LC Nueva AIF.
Brightbridge Advisors was the investment banking partner for SVISH in this deal.
The startup plans to use the funds to expand its existing product portfolio, create awareness about hygiene below-the-belt products and improve arrangements and customer engagement strategies for men/women (intimate products).
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The Gurgaon-based SVISH On-The-Go was founded in 2020 by Ishan Grover and Jaideep Mahajan, It is a Made-in-India range of hygiene products across personal hygiene categories.
“Majority of our customers are GenZ and millennial men. We’ve noticed that the women hygiene market is overcrowded but there’s a dearth of products in the men’s hygiene category. So, we decided to close this gap and bring 100% natural products for men as well,” said, SVISH’s cofounder & CEO, Ishan Grover.
The startup sells its products on its website as well as other ecommerce platforms like Amazon and Cred.
It is also available at over 300 stores, and is expected to cross the revenue mark of Rs 20-25 crore in this financial year.
Chetan Mehta, CEO of Wami Capital, commented on the investment, saying, “Hygiene as a category is very neglected in India, especially men’s hygiene. We believe that SVISH has the power to disrupt the intimate men’s hygiene market.”
The startup claims a 900% increase in revenue and a 300% increase in its average order value in less than a year.
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“It is a testament to SVISH’s amazing growth and unique brand value, that we have decided to top up our investment. SVISH is solving crucial lifestyle and hygiene issues faced by modern men and women, and their market is just beginning to prosper,” said, Ashish Chand, founding partner of LC Nueva AIF.
In October 2021, it had raised $400,000 in its seed funding round from investors including Nueva, among others.
About SVISH On-The-Go
Svish on-the-go is a personal hygiene brand crafted with a mission to make hygiene a habit in India.
SVISH On-The-Go, a range for Personal Hygiene, is crafted to the minutest detail. Its formula is tailored with pharma companies after sampling thousands of essential oils for natural fragrances to create products that are functional and align with lifestyle. The packaging is vibrant and trendy, fits in the pocket, designed in-house by Jd. SVISH sanitizers are skin-friendly that take care of the environment too. The only plastic in the product is in the nozzle. The Pine Haze Disinfectant Gadget Wipes is India’s first 100% Biodegradable Gadget Disinfectant Wipes.