Nourish You, India’s first locally produced superfood company, has raised $2 million as part of its Seed funding round. Experienced investors including Y Janardhana Rao of Triumph Group, Rohit Chennamaneni, co-founder of Darwinbox, Nikhil Kamath, co-founder of Zerodha, Abhijeet Pai, co-founder of Gruhas Proptech, and Abhinay Bollineni, CEO of KIMS Hospitals, among others, participated.
The money raised will be utilised to diversify the brand’s portfolio by investing twice as much in research and development of new items. Additionally, a portion of the money are allotted for marketing and branding, hiring fresh people, and notably enhancing distribution and market presence, as per reported by BW Disrupt.
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“Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce Superfoods to Indian consumers. As India’s foremost Superfood brand, we are confident of driving the category’s growth in a sustainable manner. The fundraise will help us expand our team, distribution channels and increase our investment in R&D. It will accelerate growth and cement our position as a preferred brand for Superfoods in India,” said Rakesh Kilaru, co-founder and CEO, Nourish You.
Nourish You is a superfood startup that was founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru. The company is credited with pioneering and creating the category of Superfoods in India by providing Indian consumers with homegrown super seeds such as quinoa and chia seeds.
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“Even though I have been using Nourish You products for more than 5 years, it’s only now I got to understand the fascinating story of Rakesh and his team bringing Quinoa and Chia to India way back in 2013. From getting the mother seed and government approvals to field trials across India and finally large-scale cultivation of Quinoa and Chia, as a category-creating brand, Nourish You’s proposition of homegrown chia and quinoa seeds is attractive,” said Rohit Chennamaneni co-founder, Darwinbox.
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About Nourish You
Nourish You is the first company in India to sell locally-produced chia and quinoa in retail outlets. As the pioneers of superfoods, they have come a long way since the days when they just had 50 acres of land dedicated to growing quinoa and chia across the states of Rajasthan, Karnataka, and Madhya Pradesh.
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