In a recent series A1 fundraising round led by Lok Capital and Sharrp Ventures, SuperBottoms, an indigenous sustainable baby and mom care company, raised USD 5 million.
This round also marked DSG Consumer Partners and Saama Capital’s third investment in the business, as per reported by BW Disrupt.
Pallavi Utagi, the founder of SuperBottoms, commented on the investment, saying, “As a brand that is highly valued and trusted by our customers, at SuperBottoms, we’ve been delighted unwavering support from the parent community. Together, we’ve developed a path centered on safety, trust, and our children’s welfare. With the money generated, we hope to promote campaigns around the nation that inform more people about the benefits of using cloth diapers. We’re excited to work together with consumer-focused investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital as we broaden our influence and reaffirm our dedication to building a strong brand for kids.
Speaking about betting big on SuperBottoms, Venky Natarajan, Managing Partner at Lok Capital said “Pallavi’s journey, born out of a real personal need as a new mother, is inspiring. The company has scaled remarkably, while upholding its commitment to sustainability and catering to their audience with empathy. SuperBottoms’ innovative approach to eco-friendly baby products has resonated deeply with consumers, and their dedication to quality and environmental responsibility stands out. We look forward to being a part of this journey, supporting SuperBottoms as they continue to redefine this market and pave the way for a greener future in childcare.”
Echoing the same, Rishabh Mariwala of Sharrp Ventures commented “As a strong believer in building a sustainable planet, I see SuperBottoms as a business that can truly make a difference while also building a viable business that solves real consumer problems. We are excited to be a part of their journey of changing the world – one Cloth Diaper at a time.”
SuperBottoms is India’s No.1 sustainable brand of innovative products for baby and mom essentials. They aim to revolutionize baby care for the baby and the environment by making conscious products that cause no harm. Their mission is to become a trusted and valuable parenting partner and provide high-quality products for moms and babies.
Superbottoms is the bestselling cloth diaper in India and is trusted by over 2 lakh+ parents for Zero Compromise Baby Care.