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Sukoon Unlimited Photograph: (Sukoon Unlimited)
Earlier, families used to live together in large households, with grandparents, parents, uncles, aunts, and children all in one place, but now, families are more likely to live separately. Children often leave when they grow up, and parents are busy with their own lives.
This situation has become more prevalent, particularly among retired individuals who spend most of their day alone. Although this situation has been evident for a long time, what prompted Vibha Singal to recognize the problem in a way that led her to create Sukoon Unlimited—a business dedicated to alleviating loneliness among older adults?
IIM Ahmedabad Alumna- Vibha Singal
Meet Vibha Singal, the founder and CEO of Sukoon Unlimited.
Growing up in Kolkata and Delhi, Vibha's childhood was filled with the love of her extended family—grandparents, parents, uncles, aunts, siblings, and cousins. Vibha is an alumna of the prestigious Indian Institute of Management, Ahmedabad, and a corporate leader with experience at Amazon, Accenture, Jet Privilege, and Glance.
Her family love, educational qualifications and professional experience fuelled her belief in the success of Sukoon Unlimited. Rooted in personal experiences, Vibha is committed to enhancing the lives of senior citizens worldwide by focusing on conversations, connections, and care.
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Why Sukoon Unlimited?
Despite a successful corporate career, Vibha was always driven by the desire to pursue something that would have the potential to drive significant, positive change.
The idea for Sukoon Unlimited was born out of Vibha's observations of seniors in her family and community facing emotional difficulties, even though they did not have family support. Her conversations with over 1,000 seniors, coupled with research illustrating the negative health impacts of loneliness, confirmed the need for a comprehensive platform that prioritized their well-being.
This observation led Vibha to in-depth where she found that loneliness increases the chances of getting dementia by 50%, having a stroke by 32%, and getting heart disease by 29%.
This experience made her realize that loneliness can seriously harm health. Because of this, Sukoon Unlimited was created to help seniors feel less lonely and more connected, improving their overall well-being.
Concept To Creation
The plan has been made, but turning the concept into reality was not a cup of it. Working around the clock, brainstorming day and night, Initial challenges and a little fear about the decision.
However, taking a leap of faith, she aligned her entrepreneurial spirit with purpose and aimed at alleviating the loneliness experienced by older people.
Finally, in early 2024, a solution was launched named Sukoon Unlimited, a senior care service platform that encourages seniors to stay active, share their knowledge, and connect with others.
Bangalore-based, this Age-tech platform allows seniors to connect, make friends, and enjoy meaningful activities. It's not just a space—it's a community that cares. Whether the seniors want to share stories, try new hobbies, volunteer, or build relationships, this platform helps them feel valued and supported every day.
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Sukoon Unlimited- Breaking Barriers
Sukoon Unlimited hosts engaging meetups where seniors can showcase their talents, pursue hobbies, and form lasting friendships. Whether it’s music, art, storytelling, or shared interests.
As India's first counselling service led by seniors, for seniors, this provides a safe and relatable space for open conversations, breaking the stigma around mental health. Seniors with valuable life experiences come together to mentor and support each other. This program encourages meaningful, empathetic relationships where accomplished seniors guide those who seek advice, companionship, or encouragement. It's about learning, sharing wisdom, and growing together. These gatherings create a lively space for social bonding and self-expression, helping seniors stay active and connected.
Understanding that navigating technology and daily tasks can sometimes be challenging, Sukoon Unlimited offers concierge services tailored for seniors. From tech support and payment verifications to finding volunteer opportunities, this service ensures that seniors receive the help they need, empowering them to live independently easily.
Through guided discussions and peer support, seniors can confidently navigate life’s challenges. Through these initiatives, Sukoon Unlimited enriches the lives of seniors, ensuring they feel valued, supported, and connected in every stage of their journey.
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Reaching New Heights
Recently, Sukoon Unlimited has raised 4,30,000 (₹ 3.7 Crore approximately) in a pre-seed funding round.
In less than a year, Sukoon Unlimited has grown into a vibrant community, bringing together a thriving community of over 2,500 seniors from 250+ cities worldwide. As India's first senior-led counselling platform, it has provided a space for seniors to access meaningful guidance and support from their peers.
With an engaging peer-to-peer model, seniors are not just participants but active contributors, mentoring, hosting events, and supporting one another, creating a network built on connection, care, and shared experiences.
What makes her story truly inspiring is that, instead of overlooking the problem, she pursued a solution and ultimately founded a thriving business.
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