Startup Partners by Blood: How a Nephew and Uncle Turned a ₹5 Lakh Idea into a ₹70 Cr Sleepwear Brand

Tarang Jain and Pramod Jain’s entrepreneurial journey began over casual family conversations and a shared vision at home. It started as an idea between a tech-savvy nephew and his experienced uncle and soon turned into something far bigger—Sanskruti homes that redefined comfort wear for millions.

What began as a humble home furnishing business between a tech-savvy nephew and his business-seasoned uncle evolved into Sanskruti Homes, a ₹70 Cr loungewear sensation. Their story is a reminder that sometimes, the best startup partners are already part of the family.

From Family Ties to Business Goals

Tarang, fresh out of college with a passion for online retail, joined hands with his uncle Pramod, who had decades of experience in textiles. While most families bond over dinners and weekend cricket, this duo bonded over fabric swatches, order sheets, and late-night strategy calls.

In 2020, they launched Sanskruti Homes with just ₹5 lakh—initially focusing on home furnishings. But when the pandemic shifted consumer habits , they spotted a new opportunity: comfortable loungewear for the work-from-home generation.

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Juggling Stitching and Struggles

Their journey had ups and downs. Moving into sleepwear meant facing a whole new world—frequent returns, confusing size charts, and a market already crowded with big brands. But Tarang and Pramod stayed calm and composed. Instead, they went back to basics and focused on what they could control.

They set up in-house design and manufacturing in Jaipur, so every stitch and seam stayed true to their standards. They chose comfort over trends, affordability over flash. Most importantly, they listened—really listened—to what their customers were saying. Every review, every message, every bit of feedback shaped the next product. It wasn’t just about selling clothes—it was about building trust, one kaftan at a time.

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The Growth Nobody Predicted

Without a single rupee of external funding, Sanskruti Homes grew from ₹2 Cr in FY21 to ₹30 Cr in FY23—and hit ₹70 Cr in FY24–25.

They became myntra’s top-selling sleepwear brand and built a loyal base of over 2 million customers. Their designs—relatable, breathable, and rooted in Indian comfort—spoke directly to the modern Indian woman.

Their growth is not just impressive—it’s rare.

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Trust, Conversations, and Shared Thoughts

What really keeps them going is the quiet, everyday rhythm of their bond. As family, Tarang and Pramod share values . There’s no need for formalities or power struggles when they know when to step back, when to step in, and when to simply listen. They don’t always agree, but they always align on what truly matters. It’s this easy, unspoken connection—rooted in respect, care, and a shared dream—that breathes warmth and purpose into everything they build at Sanskruti Homes.

Going Big, Still Staying Humble

Sanskruti Homes is now setting its sights on the global stage—planning to expand into international markets while diversifying into kidswear and men’s loungewear. With tech upgrades, warehouse automation, and a sharper D2C focus, the brand is ready to scale beyond borders.

But beneath all the ambition lies something deeper:

Tarang and Pramod don’t just want to grow—they want to be remembered.

They want Sanskruti Homes to carry the spirit of Indian craftsmanship, comfort, and creativity to the globe.Their dream is to make “Made in India” a legacy.

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In an era where family businesses are often seen as conventional or old-school, Tarang and Pramod Jain are rewriting the script. Sanskruti Homes is proof that innovation and tradition can thrive together—when built on trust, values, and vision.

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When you're creating something meaningful, lasting, and full of purpose , that reflects the spirit of India and has the power to inspire far beyond borders , sky is the limit for you.