CurryIt: Revolutionizing Home-Cooked Meals with Convenience and Flavor

In an era where convenience usually takes priority over taste, CurryIt opens the door, bringing the soul of home-cooked meals to the table. The platform provides rich meals that showcase regional and traditional flavours. By making homemade fare accessible at the touch of a button, CurryIt is not so much selling meals as providing an intimate, new, and distinctly memorable culinary experience.

Richa Sharma and Nischal Kandula, alums of IIM Udaipur, founded CurryIt in 2020. They are super passionate about food and travel, and have always wanted to recreate the perfect dish they had on vacation, savoured at a distant relative's home, or craved incessantly. But often, they would find themselves struggling for time and recipes, making lists of ingredients they didn't have, shedding tears, chopping onions, and whatnot. But the taste wouldn't be the same, and hence they founded CurryIt.

From Kitchen Dreams to Culinary Reality

Richa Sharma and Nischal Kandula travelled thousands of miles to discover the original taste of India. They took a deep dive into the local culture and traditional recipes of the region. They worked with locals (Moms from the area) and top Chefs of the country to understand what it takes to get the flavours of each recipe right, and co-created CURRYIT COOKING PASTE.

What Drives CurryIt

CurryIt's mission is to make home-cooked meals easy, tasty, and authentic. They focused mainly on the main course segment, which takes the most effort. There are also ready-to-cook meals for people with no cooking experience. It can be made in 15 minutes without involving cutting, chopping, or any prior preparation. The co-founders are deeply passionate about food. They started CurryIt after speaking with over 400 consumers to understand their relationship with cooking. The insight was clear — people love homemade food but often lack the time, knowledge, or space to prepare it regularly. While snacking and breakfast had plenty of shortcuts, the Indian main course remained a gap, which the founders filled.

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Diversity in Innovation

Their portfolio covers popular regional dishes from across the country, including Chettinad and Butter Masala, Rogan Josh, and Bengali Mustard. And they do this while staying 100% preservative-free, using fresh ingredients and regional spices, so each pack tastes like you just made it at home. CurryIt: It is not just another masala mix or dehydrated powder; it is real, freshly made, preservative-free, and regionally authentic. Unlike traditional spice blends that require multiple steps and experience, their products simplify cooking.

Ahead of the Curve

Food trends may come and go, but their focus has always been on solving long-term issues and consumer needs. They believe that Indian food is a lifelong story. They are here to simplify how the world cooks Indian food today. They focus on authenticity, convenience, and taste.

Commitment to Food Safety

They have their own manufacturing unit, which gives them complete control over safety, hygiene and consistency. Their facility follows a strict 20-step quality check process and is certified under HACCP, FSSAI, and ISO, and is part of the FTF group. They follow 20+ steps to ensure safety, hygiene and consistent quality.

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They source their own fresh vegetables and spices, and packaging; every stage is closely monitored. 

Sourcing with Sustainability

They do not use dehydrated vegetables; they use fresh vegetables. There tomatoes, onions, and ginger come freshly from the farm. They go to great lengths to preserve the local essence of their recipes, such as sourcing Ratanjot from Kashmir for their Rogan Josh and curry leaves from Tamil Nadu for their Chettinad paste. All of their products are 100% preservative-free and have a clean label. 

Taking Vision Further

They started with a D2C-first approach to build direct relationships with customers and to better understand their needs. Now, they are expanding into modern trade and retail formats while continuing to grow their e-commerce footprint. They have presence across Qualcomm's mighty trio – Blinkit, Swiggy Instamart and Zepto. The brand achieved exponential revenue growth. Curryit claims to have served more than 25,000 pincodes per day and witnessed over 50% M-o-M growth on Q-commerce platforms.     

The pre-money valuation of CurryIt stood at Rs 40 crore, reflecting robust investor confidence in the company's growth prospects. CurryIt's existing investors include RPSG Capital Ventures, IIM Udaipur, and LBB. 

The Indian ready-to-cook and spices market is likely to grow at a compounded annual growth rate (CAGR) of 15.7 per cent from USD 9.81 billion in 2022 to USD 42.17 billion by 2030.

What's Next

With recent funding, they will double down on production and marketing efforts to make CurryIt the go-to brand for every Indian's daily cooking needs. They will be expanding into different categories in the near future —categories that align with their vision to provide 100% clean food products that make Indian cooking delicious, quick, and convenient.

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Bringing It All Together

CurryIt is a connector between heritage and contemporary convenience. By bringing out the best in home chefs and satisfying food enthusiasts with original taste, it's redefining the way we dine.