Zepto Signs MoU With Ayush Ministry For Online Access Of Ayush Products

The Ayush Ministry on Wednesday signed an MoU between its export promotion council and Zepto Limited to enable online access to Ayush medicines and wellness products across the country.

The memorandum of understanding (MoU) aims to improve digital discovery while ensuring quality compliance and building consumer trust in traditional healthcare products.

The MoU was signed in the presence of Ayush Ministry Secretary Vaidya Rajesh Kotecha and was executed by AYUSHEXCIL Chairman Anurag Sharma and Zepto cofounder and CEO Kaivalya Vohra.

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Anurag Sharma said the partnership creates a structured digital route for Ayush manufacturers, especially MSMEs, to access a wider consumer base. He added that AYUSHEXCIL will identify and recommend eligible manufacturers that meet the required quality and regulatory standards.

Kaivalya Vohra said Zepto will launch a dedicated Ayush storefront on its platform, allowing consumers to discover verified products with more clarity and confidence. He added that the focus will be on transparent sourcing, regulatory compliance, and a smooth digital experience.

Under the MoU, AYUSHEXCIL will recommend eligible manufacturers and review educational content for regulatory compliance while Zepto will support product discovery through a dedicated Ayush storefront. The partnership will also run joint consumer awareness programmes and promote recognised quality standards, including the Ayush Quality Mark.

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The agreement covers setting up a dedicated Ayush section on Zepto, encouraging adherence to certified quality standards, onboarding eligible manufacturers with a focus on MSMEs, conducting consumer awareness initiatives and developing credible educational content validated by AYUSHEXCIL.

The initiative is expected to widen digital market access for Ayush entrepreneurs while ensuring nationwide availability of quality-assured products. It supports the Ministry of Ayush’s goal of strengthening the Ayush ecosystem and aligns with the government’s broader priorities such as Digital India, Ease of Doing Business and Make in India.

AYUSHEXCIL, set up by the Ministry of Ayush with support from the Ministry of Commerce was launched at the Global Ayush Investment and Innovation Summit in April 2022. The council facilitates exports of Ayurveda, Homoeopathy, Siddha, Sowa-Rigpa, and Unani products and addresses trade-related issues in these sectors.

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