Wingify Acquires AI-Powered User Research Startup Blitzllama

Wingify, the parent company of the experimentation and experience optimization platform VWO and backed by Everstone Capital, has announced the acquisition of Blitzllama, an AI-powered user insights platform that helps teams collect, analyze, and act on real-time customer feedback.

The acquisition strengthens VWO’s platform by adding continuous, AI-driven user research to its optimization ecosystem used by thousands of teams worldwide.

As Blitzllama’s features are integrated into VWO, existing Blitzllama customers will transition smoothly to the VWO platform with uninterrupted access to their data and support. 

The integration will help product teams better understand not just what users do, but why they do it, creating a clearer link between user insights and proven improvements.

Read Also- Legal tech startup Lawyered secures Rs 8.5 crore All-Titan deal on IdeaBaaz

Sparsh Gupta, CEO and Co-founder, Wingify, said, “AI has changed how teams listen to their users. Instead of episodic research, teams now rely on continuous, AI interpreted signals that reveal what users are experiencing and pinpoint areas of friction. Blitzllama strengthens this capability within VWO, providing our customers with a clearer and faster route from user insights to validated experience improvements. It fits naturally into our goal of helping teams make confident, data-driven decisions that drive growth and retention.”

Sandeep Singh, Managing Director, Everstone Capital, said, “Wingify continues to demonstrate how an India-built SaaS company can lead globally through innovation, profitability, and customer impact. The acquisition of Blitzllama reinforces Wingify’s commitment to combining experimentation with AI led user understanding, an area that will define the next decade of product growth. We’re excited to support the team as they continue building one of the most comprehensive experience optimization platforms globally.”

Advertisment

About Blitzllama 

Founded in 2021 by Rahul Mallapur, Joel Koshy and Bently nixon, Blitzllama built an AI-powered user insights platform for fast-growing digital businesses. It works with leading fintech and retail brands to capture in-product feedback and analyze reviews, support chats, and interviews at scale. 

Using AI, the platform summarizes open-ended responses, identifies key themes, and measures sentiment, helping teams turn raw feedback into actionable insights in hours instead of weeks. Part of Y Combinator’s Winter 2022 batch and backed by 2am VC and other SaaS investors, Blitzllama helps companies make product decisions based on direct user feedback.

About Wingify 

Founded in 2010 by Sparsh Gupta, Wingify is a global SaaS company backed by Everstone Capital and headquartered in Delhi. Its flagship product, VWO, helps brands optimize digital experiences and drive business growth.

VWO combines powerful experimentation tools with AI-driven insights, enabling businesses to make data-backed decisions that improve customer experience and accelerate growth.

The platform is used by over 3,000 brands across 90+ countries, including Decathlon, Flydubai, UNICEF, Disney, Flynas, and Amway, to boost conversions and enhance user journeys across web and mobile.

Over the past year, Wingify has achieved profitable growth, with annual recurring revenue nearing $60 million, driven by strong global enterprise adoption.

Advertisment

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.